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Year Of Shadow

Part of a series on Shadow The Hedgehog. [View Related Entries]

Updated Apr 11, 2024 at 12:57PM EDT by Adam.

Added Apr 11, 2024 at 12:41PM EDT by Adam.

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Overview

Year Of Shadow refers to a promotional campaign announced by SEGA to celebrate Shadow the Hedgehog throughout 2024, similar to Nintendo's "Year of Luigi" promotion. The promotion centers around several Shadow-centric releases in film and video games. It also led to a surge in fan art around the character in the wake of the announcement.

Background

On April 9th, 2024, SEGA announced that 2024 would be the "Year of Shadow" through a promotional video called "Fearless,"[1] gaining over 167,000 views in two days (shown below).



The campaign was announced primarily to celebrate the release of the Sonic x Shadow Generations video game and the upcoming third movie in the Sonic the Hedgehog franchise.[2]

Developments

The announcement led to a surge of Shadow fan art on social media celebrating the character. For example, a redraw trend of a specific image of Shadow was started on April 9th, 2024 by Twitter user @GamesCage_.[3] Popular examples of the trend include an April 11th post by user @MrOwendingo[4] that gained over 300 retweets and 1,600 likes in a matter of hours (shown below, left) and an April 9th tweet by @SoDaft_Potato[5] that gained over 500 retweets and 2,600 likes in two days (shown below, right).


ENDIG SODAFT24

Other popular pieces celebrating the promotion include an April 9th tweet by @USA37107692[6] that gained over 2,600 retweets and 13,000 likes in two days (shown below, left). On April 10th, user @kumo_zd[7] posted a more humorous piece of Shadow fan art, gaining over 1,400 retweets and 8,100 likes in one day (shown below, right).


F--- FRIENDSHIP I AM... ALL OF ME!

Search Interest

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External References

[1] YouTube – Sonic the Hedgehog

[2] Eurogamer – Sega declares 2024 the Year of Shadow the Hedgehog

[3] Twitter – GamesCage_

[4] Twitter – MrOwendigo

[5] Twitter – SoDaft_Potato

[6] Twitter – USA37107692

[7] Twitter – kumo_zd

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