About

Fragrantica Notes or the Fragrantica Trend is a series of exploitable memes using the 2000s layout for the perfume encyclopedia website Fragrantica's scent notes tool, which tells users the notes they might smell in a given perfume. Memes using the layout, which show an image unrelated to perfume above the scent notes, started appearing online in 2025, particularly on Instagram.

In April and May 2026, a meme trend using the layout was popularized on TikTok. The trend typically begins with a positive or neutral image, caption and scent notes, then transitions to a similar, more disturbing or creepy image with more suggestively dark scent notes and a caption underneath, showing a situation going from innocent to dark and serious. Some examples are based on real-life murders, missing persons cases and disturbing incidents. The transition noise is from the creepypasta Flash game Lacey's Wardrobe.

Origin

Fragrantica is a perfume encyclopedia website launched in 2007 that is meant to give users an idea of what a certain perfume might smell like.

One of the earliest known posts to use the site's classic scent notes layout as a meme was posted by Instagram^[1] user mermaidmood1 on October 12th, 2025, gaining over 750 likes in seven months. The posts consists of several memes that imagine the scents to popular 2000s movies like Aquarmarine, The Sisterhood of the Travelling Pants and more.

Spread

2026 Fragrantics TikTok Trend

On April 19th, 2026, TikToker^[2] @ayumihehe posted a meme using the Fragrantica notes layout that gained over 760,000 views in a month. The meme starts with an image of a school hallway over the caption, "I missed you!" and scent notes including "milk," "skin" and "lotus." The image then transitions using a sound from Lacey's Wardrobe^[3] to an image of the now-closed Woodrow Wilson high school over the caption, "I'm sorry I'm doing this I love you so much," and scent notes like "blood," dried rose" and "metallic notes," possibly meant to invoke thoughts of a school shooting.

The trend continued over the following weeks, with some examples leaning on a creepy or horror element and others aiming to be funny.

For example, on April 25th, 2026, TikToker^[4] @brookiecookielookie17 posted a version of the meme referencing the Ryker Webb incident, where a child named Ryker Webb went missing in the woods for two days and looked noticeably shocked after being found. The video gained over 3.2 million views in a month.

On April 26th, TikToker^[5] @lionyellingatmonkey posted a version of the meme referencing Family Guy, showing Peter Griffin's scent notes followed by Retep's, Peter's evil twin, garnering over 500,000 views in a month.

On May 6th, TikToker^[6] @mollydoesntlikebagels posted a version of the meme that references the Hantavirus outbreak, suggesting that it will get worse, garnering over 1.6 million views in two weeks.

Various Examples

Search Interest

External References