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Google Sunsetting Gmail on Twitter X.

Google Sunsetting Gmail Hoax

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Updated Feb 22, 2024 at 06:10PM EST by Zach.

Added Feb 22, 2024 at 03:05PM EST by cru.

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About

The Google Sunsetting Gmail Hoax refers to a viral rumor that Google would be discontinuing its email service Gmail in 2024, following various screenshots posted to Twitter / X in February 2024 that purportedly showed an email from the company. Users and news outlets later dubbed the discourse a hoax. Google had garnered a reputation online for frequently "sunsetting" various products, services and features, often leaving users searching for alternatives (such as Google Domains). In January 2024, the company sunsetted Gmail’s basic HTML view. The Google Sunsetting Gmail rumor started soon after viral complaints about Google's AI art generator Gemini because it seemed to inject diversity into prompts.

Origin

On February 22nd, 2024, X[1] user @SHL0MS tweeted a screenshot, purportedly showing an email from Google with a subject line reading, "Google is sunsetting Gmail." The email stated, "As of August 1, 2024, Gmail will officially be sunsetted, marking the end of its service." @SHL0MS captioned the image, "SAY SIKE RIGHT NOW," gaining over 1,000 likes in two hours (shown below).

The poster was likely referencing Google's September 2023 decision to sunset Gmail’s basic HTML view starting in January 2024.[2]


@SHLOMS SAY SIKE RIGHT NOW 0 0 O &+ Google Analytics <gmail-noreply@google.com> to shlOms D We will begin to sunset Gmail in 2024 > Inbox x Google ⠀ Dear Gmail User, Google is sunsetting Gmail What This Means for You We are reaching out to share an important update about Gmail. After years of connecting millions worldwide, enabling seamless communication, and fostering countless connections, the journey of Gmail is coming to a close. As of August 1, 2024, Gmail will officially be sunsetted, marking the end of its service. This means that as of this date, Gmail will no longer support sending, receiving, or storing emails. Why Gmail is Sunsetting The decision to sunset Gmail has been made with careful consideration of the evolving digital landscape and our commitment to providing high- quality, innovative solutions that meet the needs of our users. In the spirit of progress and adaptation, we are focusing our resources on developing new technologies and platforms that will continue to revolutionize the way we communicate and interact online. MGmail • Email Access: Up until August 1, 2024, you will be able to access and download all your emails. After this date, Gmail accounts will become inaccessible. email conicco & Feb 22, 2024, 11:21AM • Alternative Solutions: We encourage you to explore alternative amooth transition for your consonal 1:36 PM. Feb 22, 2024 587.3K Views 7 of 15 1 G ⠀

Spread

Later on February 22nd, 2024, other users on X shared similar screenshots and posts, purporting that the email was real and that Google was sunsetting Gmail. For instance, X[3] user @squirtle_says posted a cropped version of the email, captioned, "did anyone else get this email?" receiving over 210 likes in an hour (shown below, left).

Minutes later, X[4] user @growing_daniel tweeted the same screenshot, captioning it, "this is insane. I hate this company," gaining over 3,200 likes in an hour (shown below, right).


Squirtle PIÙ @squirtle_says did anyone else get this email? Google Google is sunsetting Gmail Dear Gmail User, We are reaching out to share an important update about Gmail. After years of connecting millions worldwide, enabling seamless communication, and fostering countless connections, the journey of Gmail is coming to a close. As of August 1, 2024, Gmail will officially be sunsetted, marking the end of its service. This means that as of this date, Gmail will no longer support sending, receiving, or storing emails. Why Gmail is Sunsetting The decision to sunset Gmail has been made with careful consideration of the evolving digital landscape and our commitment to providing high- quality, innovative solutions that meet the needs of our users. In the spirit of progress and adaptation, we are focusing our resources on developing new technologies and platforms that will continue to revolutionize the way we communicate and interact online. What This Means for You MGmail • Email Access: Up until August 1, 2024, you will be able to access and download all your emails. After this date, Gmail accounts will become inaccessible. 2:30 PM. Feb 22, 2024 28K Views . : ….. Daniel @growing_daniel this is insane. I hate this company Google Dear Gmail User, Google is sunsetting Gmail Subscribe What This Means for You MGmail We are reaching out to share an important update about Gmail. After years of connecting millions worldwide, enabling seamless communication, and fostering countless connections, the journey of Gmail is coming to a close. As of August 1, 2024, Gmail will officially be sunsetted, marking the end of its service. This means that as of this date, Gmail will no longer support sending, receiving, or storing emails. Why Gmail is Sunsetting The decision to sunset Gmail has been made with careful consideration of the evolving digital landscape and our commitment to providing high- quality, innovative solutions that meet the needs of our users. In the spirit of progress and adaptation, we are focusing our resources on developing new technologies and platforms that will continue to revolutionize the way we communicate and interact online. 2:35 PM. Feb 22, 2024 553.8K Views • Email Access: Up until August 1, 2024, you will be able to access and download all your emails. After this date, Gmail accounts will become inaccessible. ... PA

Posts about Gmail being sunsetted spread online, evident in a thread started on 4chan's /g/[5] board on February 22nd, 2024, in which the original poster wrote "WHAT THE FUCK??? UHHH…GMAIL BROS?!" (shown below).


Anonymous WHAT THE F---??? UHHH...GMAIL (...) 02/22/24(Thu)15:04:32 Google Google is sunsetting Gmail jurnofortartoghtung.w and edung count the f GA of August 1, 20 madhesht Why Gead in Bernetting The these are MGmail and progres that the of quality of propean patio wetong our res. things and path that c www.mand What This for You + Ac August 1, 2004, you will be d your stor 189 KB JPG and No.99127333 What the f---, what the f---, what other mail service do I use now?

Many X users who labeled themself as part of the e/acc community spread the rumor on the day of, like Martin Shkreli whose X[6] post about the rumor received over 370 likes in an hour (shown below).


Martin Shkreli (e/acc) @wagieeacc got the same email RIP @Proton Mail is good Google Dear Gmail User, Google is sunsetting Gmail Subscribe What This Means for You MGmail We are reaching out to share an important update about Gmail. After years of connecting millions worldwide, enabling seamless communication, and fostering countless connections, the journey of Gmail is coming to a close. As of August 1, 2024, Gmail will officially be sunsetted, marking the end of its service. This means that as of this date, Gmail will no longer support sending, receiving, or storing emails. Why Gmail is Sunsetting The decision to sunset Gmail has been made with careful consideration of the evolving digital landscape and our commitment to providing high- quality, innovative solutions that meet the needs of our users. In the spirit of progress and adaptation, we are focusing our resources on developing new technologies and platforms that will continue to revolutionize the way we communicate and interact online. 2:38 PM. Feb 22, 2024 131.8K Views • Email Access: Up until August 1, 2024, you will be able to access and download all your emails. After this date, Gmail accounts will become inaccessible. :

Media Coverage

On February 22nd, 2024, Gizmodo[7] published an article called "No, Google Isn’t Sunsetting Gmail" in which they labeled the rumor a hoax. Gizmodo claimed that the screenshot appeared to be a photoshopped version of a notice that went out in late 2023, notifying users that Gmail Basic HTML view was being sunsetted.[2]

Official Response From Google

At 5:37 p.m. EST on February 22nd, 2024, Gmail's official X[8] / Twitter account posted about the rumors and said "Gmail is here to stay," receiving over 251,000 views, 7,500 likes, 1,800 reposts and 670 replies in less than an hour (seen below).


Gmail @gmail. Follow M Gmail is here to stay. 5:37 PM. Feb 22, 2024 X O

Various Examples


skooks @skooookum : gmail getting shut down is making me wonder if we let the sun set on our relationship too soon. maybe we didn't have always have seamless communication but we made millions of connections. u don't have to text back 3:18 PM Feb 22, 2024 22.7K Views Daniel Subscribe 2:49 PM. Feb 22, 2024 77.6K Views ... @growing_daniel Gmail going away is insane. I guess I'll have to host my own email server. Alex Cohen @anothercohen I'm sorry, this is my fault. 0 I asked the team to change the red in the Gmail logo to #EE4B2B and after 17 months of meetings across 42 PMs and 74 designers to discuss the societal and economic impacts of the change, the team decided to just kill the product 0 &4 We will begin to sunset Gmail in 2024 > Inbox x Google Analytics <gmail-noreply@google.com> to shloms D ⠀ Google Google is sunsetting Gmail Dear Gmail User, What This Means for You MGmail We are reaching out to share an important update about Gmail. After years of connecting millions worldwide, enabling seamless communication, and fostering countless connections, the journey of Gmail is coming to a close. As of August 1, 2024, Gmail will officially be sunsetted, marking the end of its service. This means that as of this date, Gmail will no longer support sending, receiving, or storing emails. Why Gmail is Sunsetting The decision to sunset Gmail has been made with careful consideration of the evolving digital landscape and our commitment to providing high- quality, innovative solutions that meet the needs of our users. In the spirit of progress and adaptation, we are focusing our resources on developing new technologies and platforms that will continue to revolutionize the way we communicate and interact online. • Email Access: Up until August 1, 2024, you will be able to access and download all your emails. After this date, Gmail accounts will become inaccessible. 3:30 PM. Feb 22, 2024 15.8K Views Subscribe Feb 22, 2024, 11:21AM • Alternative Solutions: We encourage you to explore alternative smooth transition for your personal 7 of 15 ☆ Ⓒ S G : ⠀ GENOPA Beno SarkCes @BenopaOnyx1 Subscribe Google is shutting down Gmail by August 1st Nah man, a lot of destruction 3:22 PM. Feb 22, 2024 19.2K Views . ANDREJ @Andr3jH Google is not sunsetting Gmail 3:07 PM Feb 22, 2024 6,715 Views • ... kaleid @kaleidobarks how stupid do y'all have to be to think google would get rid of gmail.…......... II GIF ALT 3:02 PM Feb 22, 2024 64.3K Views . :

Search Interest

Unavailable.

External References

[1] X – @SHL0MS

[2] The Verge – Gmail’s basic HTML view will go to the Google graveyard in 2024

[3] X – @squirtle_says

[4] X – @growing_daniel

[5] 4chan – /g/

[6] X – @wagieeacc

[7] Gizmodo – No, Google Isn’t Sunsetting Gmail

[8] X – gmail

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edused

The fake screenshot put the fear of God in my heart. On one hand it makes no sense for them to do this, it's like Microsoft shutting down bing, or Apple shutting down iTunes. On the other hand Google is in my mid repeatedly noted as shutting down stuff, other companies would cling to like lifeboats, and I haven't heard much about gmail compared to Youtube or Chrome for quite some time. It was just plausibl enough I had to check. It wouldn't wreck me, but Gmail ended up being "my" e-mail fo a decade now, it would suck to see it go.

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