Google Plus / Google+

Google Plus / Google+

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Updated Jan 06, 2020 at 07:03AM EST by Y F.

Added Jun 29, 2011 at 12:38PM EDT by RelentlessBoner.

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Google+, also referred to as Google Plus, was a social networking service operated by Google that launched on June 28th, 2011. It initially began with an invite-only open Beta testing for about 90 days before opening up to the public on September 20, 2011.[8] The service was officially shut down for personal accounts on April 2nd, 2019.


Google+ is the company's fourth-generation product in social networking, combining the elements of orkut (launched in 2004), Google Friends Connect (launched 2008) and Google Buzz (launched 2010). It also integrates other existing apps like Google Profiles and Picasa. The service was launched on June 28th, 2011 in an invitation-only beta phase, but they were soon suspended due to high volume of account sign-ups. On September 20, 2011, Google+ was opened to everyone 18 years of age or older without the need for an invitation.


Upon its announcement, many Internet users perceived it to be Google’s attempt to compete with Facebook. Many software engineers, programmers, other tech professionals and enthusiasts took to the site early on during its beta phase. On June 28th, 2011, a subreddit[5] was created. Google Plus' public debut was met by massive news coverage and reported as Google's biggest attempt to compete against the social network Facebook.


On July 7th, 2011 the top followed user on Google+ was Facebook’s Mark Zuckerburg, who was expected to be the first to reach 100,000 followers by July 14th. Other notable celebrities on the list included Minecraft developer Markus “Notch” Persson and Myspace co-founder Tom “Myspace Tom” Anderson. [3]


On October 8th, 2018, Google announced that the consumer version of the social networking site would be discontinued by the end of August 2019, claiming that low user engagement was partially responsible for the shutdown, as well as a design flaw that exposed user private data. That day, The Wall Street Journal published an article reporting that Google did not disclose the security vulnerability earlier due to fears of government regulation.

On January 30th, 2019, Google announced that Google+ would no longer be available for personal accounts on April 2nd, 2019, with users no longer being to create new profiles starting February 4th, 2019.[25]

On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts. Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted. You can download and save your content, just make sure to do so before April. Note that photos and videos backed up in Google Photos will not be deleted.

On April 2nd, 2019, Google+ was officially shut down.[26] Google+ for G Suite accounts remained unaffected by the change.

The shutdown prompted a surge in related posts on Twitter and other platforms (examples shown below).

Damon Dash @YungDamo409 @ everyone that used Google Plus: Googlet Veteran I survived G+ Jake @Doodledewd Me and my friend's characters visiting gooale+'s arave. Mav google+ peacefully slumber forever... #googleplus #mrlingles @Bestofgplus 6:34 PM - 30 Mar 2019 polite earl @TheGrayKirby im not letting google plus die without saving my magnum opus 10:59 PM-31 Mar 2019


According to some estimates, Google+ managed to sign up 10 million users by July 13th, 2011.[6] CS Technology News[7] posted a sampling of 947,996 users July 13th, 2011 with a breakdown several trends. The top 3 countries were the United States at 49.12%, India at 5.88%, and Sri Lanka at 4.89%. Males were the predominate sex composing 73.7% of the user base, and engineers were the top listed profession at 24.56%.

On July 7th, 2011 the top followed user on Google+ was Facebook's Mark Zuckerburg, who was expected to be the first to reach 100,000 followers by July 14th. Other notable celebrities on the list included Minecraft developer Markus "Notch" Persson and Myspace co-founder Tom "Myspace Tom" Anderson. [3]

Google+Statistics Friends Followers Mark Zuckerberg Palo Alto, CA 70 9B,608 #2 ILarry Page 54,948 #3 Sergey Brin 42,077 Robert Scoble Tech enthusisst, video blagger, medis innovator anatical about startups. Searching the world for world-changing technologies Half Moon Bay Californis USA 3,241 29,814 Vic Gundotra Mountain View, CA #5 28,952 Leo Laporte uS-based Technology Journalist Petaluma Californis USA 遉“ 352 27,211 Kevin Rose I build things for the Internet San Francisco, 74 CA 7 23,144 Matt Cutts Software Engineer Bay Ares, Californis 22,322 #9 Mashable News 85 19,308 Markus Persson #10 58 18,516 Felicia Day Actress, Writer, Web Video Creator, Gamer Los Angeles CA #11 17,811 Gina Trapani Writer and open source coder 12 San Dieg 17,703 Tom Anderson Enjoying being retired :) 逆13 16,062

On December 27, 2011, it was reported that Google+ had surpassed an estimated user base of 62 million. The site was adding an estimated number of 625,000 new users a day, which may total 400 million members by the end of 2012, according to independent analysis of its growth.[10] The site's popularity accelerated in December 2011, with almost a quarter of its total user base joining in December alone, said Paul B. Allen, the founder of, who tracks the numbers as the "unofficial statistician" for Google+.[11]



To add someone to a Google+ social network, the user must place the person into a circle of their choosing via a drag-and-drop interface. The circles can be customized to anything the user wishes, but the names of the circles are not visible to anyone other than the user who created them. The default circle names are "Friends", "Family", "Acquaintances" and "Following."


Google+ has a group video chat feature called "Hangouts" that allow up to 10 people to live chat at the same time. On September 20th, 2011, ZDNet[18] reported that Google was rolling out "Mobile Hangouts" that can be accessed via Android 2.3+ mobile devices that are equipped with front-facing cameras and announced the "Hangouts On-Air" feature that allows users to launch instant live webcasts over Google+. ZDNet went on to add that the "Hangouts with Extras" feature was in development that would "allows users to share documents, share a scratchpad and share their screens with other users."


Google+ allows users to customize their privacy settings globally and for individual circles as well. Each profile field can be edited to allow specific people to view the information. On July 12th, 2011, Zuckerburg and several top Google employees altered their privacy settings and have dropped off the list. This came after a number of privacy adjustments by Google in an effort to curb the "most followers" contest.[4] It is unknown whether or not Zuckerburg hit 100,000 followers in the proposed time-frame.

orld Map of Google+ Users By

Search Plus Your World

On January 10th, 2012, Google announced its new "Search Plus Your World"[15] feature that customizes Google search results for users logged in to Google Plus.

When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search.

The same day, the new feature was subsequently reported in an article on TechCrunch[16] which criticized some aspects of the new feature:

Maybe it’s time for the big social networks to acknowledge that the things we share on their services just represent a small sliver of our online personas and are neither fully representative of who were are online or offline.

On January 11th, Fox Business[17] reported that Twitter complained about the new search feature saying it would "skew search results to Google's social network." Google responded by claiming they would be happy to include other social networks in personalized search results:

"Google does not have access to crawl all the information on some sites, so it's not possible for us to surface all that content. Google also doesn't have access to the social graph information from some sites, so it's not possible to help you find information from those people you're connected to."

On January 13th, a Hitler Reacts video was uploaded to YouTube that mocked the new search feature and claimed Google was trying to force Google+ down users' throats.

Creative Kit

On January 17th, 2012, Google software engineer Colin McMillen posted an announcement on Google Plus[9] that revealed a new feature that would allow users to add large text on top of photos.

To try it out, drop a photo into the sharebox on Google+, then click the "Add text" button underneath the photo. Type in something funny, then share and enjoy.

Stream Adding text toahoto showing how toadd text to photos Edit photos -Tag people Add text more O Movie Buffs + Add more péople EWe mustgo deeper Sha

The same day, the new feature was reported by Mashable[10], MSNBC[11], TIME[12], The Washington Post[13] and CNET[13] where it was joked about being a new productivity waster.

Fake Google Hangouts

Google Plus provides a group video chat service called "Google Hangouts." Following the end of each Hangout session, a stream notification with details of participants gets published. On July 7th, 2011, YouTube's NextLab director Timothy Shey created the first fake Google Hangout with a post[1] that read “Tim Shey is not hanging out with you right now.” Soon, other Google+ users began exploiting the notification feature by adding various celebrity accounts such as Leonardo DiCaprio and Mark Zuckerberg. For more details on this phenomenon, check out KYMdb – Fake Google Hangouts.


On April 11th, 2012, Google Plus underwent a major redesign[19], revamping its navigation system known as "dynamic ribbon" and enabling larger photos in the the user content stream on Google Plus profile pages. As a result of the redesign, all of the application buttons for different features were moved to a gray side bar on the left side, leaving a large whitespace on the right side of the profile pages. The change was largely reported in the tech news blogosphere[21] as Google's attempt to catch up with Facebook's Timeline feature that was introduced in September 2011.

In responding to Google's site update, Google Plus user Christian Martel[23] posted a picture of his profile page on monitor display with a plant covering up the white space on the right side. Martel wrote: "Use your #whitespace wisely!" The post was well received by other users on the site, accumulating 938 likes and 575 shares within the first 24 hours. Soon after, other Google Plus users began sharing clever ways to take advantage of the extra real estate on the profile pages with the hashtag #whitespace and #usersforwhitespace.[20] For more humorous examples, browse KYM Gallery – #Whitespace.

Go gle
← 솝 +Timothy Search Images Maps Play YouTube News Gmail Documents Calendar More ▼ Google+ #whitespace Timothy Jordan + Share #whitespace Everything . SAVE THIS SEARCH Home TRENDING ON GOOGLE Join the discussion about "# white Nicki Minaj #newgoogleplus Britney Spears Whitney Houston Photos Most recent Best of " Pause 合#whitespace Taras Taday 2:20 PM - Publc #whites pace Google Profie Games Pages Add a comment. More #usesforwhitespace tverything AX Join the discussion about musestorwhitespace Matt Groening #newgoogleplus Mitt Romney Nicki Mina Most recent Best of Il Pause Frank Jungman 303 PM-P Now I dont have to use my CO-ROM drive as a cup holder 合#whitespace Pages Pusesforwhitespace whitespace Pnewgoogleplus S Googe Stream Profle Add a comment Circles Dart 03 PM-Pb you are on a mac..nice place for your ichat window fusesforwhitespace

In addition to the image parodies, a web browser plug-in[24] for Google Chrome was made available to allow users to center the new design for optimized display on widescreens. Meanwhile, Google Plus user Jonathan Chalker[22] wrote a fake news article satirizing Google Plus' conspicuous efforts to follow the footsteps of Facebook:

Google Acquires WhiteSpace For $120M

In a surprise move perhaps intended to counter Facebook's acquisition of Instagram, Google has purchased a little known app company, WhiteSpace, which cleverly adds large, random pockets of white space to any interface.

When asked why WhiteSpace posed an interest, David Lawee, Head of Google's Business Development team responded:

"There are synergies here, the scale of which we don't yet fully understand. The color white, to Google, is like air. WhiteSpace is like air in outer space and everyone agrees it would be cool if there was more air in outer space. It is equally as cool to have more white in our space".

Lawee refused to speculate as to whether WhiteSpace would be added to their new Google Glasses interface.

Search Interest

Search queries for "google plus" and "google+" saw a significant spike starting on June 28th,2011, the official launch day, and reached their first peak two days later on June 30th.


External References

[1] Wikipedia – Google+

[2] Google – The Google+ Project

[3] – Google+ Statistics on

[4] TheNextWeb Google – Zuckerburg and Google Management Drop Off Google+ Top 100 List

[5] Reddit – /r/googleplus

[6] The Telegraph – Google+ has '10 million users'

[7] CS Technology News – Google Plus Statistics Report

[8] TheDailyWhat Geek – Google Plus Upgrade of the Day

[9] Google Plus – Adding funny text to photos

[10] Mashable – Google+ Now Lets You Create Memes

[11] MSNBC – Google+ adds meme-generating tool

[12] TIME – Google+ Addresses Internet’s Dangerous Shortage of Memes

[13] The Washington Post – Google rolling out more new features for Google+

[14] CNET – Google+ gets LOLcaterizer photo caption tool

[15] Google – Search plus your world

[16] Tech Crunch – Search Plus Your World is Just About Google+, Not Your World

[17] Fox News – Google Responds to Criticisms Over New Search Feature

[18] ZDNet – Google+ Hangouts go mobile, get live streaming and better search

[19] Google – Toward a simpler, more beautiful Google

[20] Google Plus – Search Results for #whitespace

[21] ZDNet – Google Plus Gets a New Look and Feel

[22] Google Plus – Jonathan Chalker

[23] Google Plus – Christian Martel

[24] Chrome Web Store – Whitespace Remover for Google Plus

[25] Google – Shutting down Google+ for consumer (personal) accounts on April 2, 2019

[26] Google – Google+ is no longer available for consumer (personal) and brand accounts

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