About

Josh Wine or Josh Cellars refers to an American brand of wine, originally founded in 2007. Josh became the subject of memes in early 2024 following a post shared by a Twitter / X user named King Pisces 🔱🧸 (@OptimusGrind__) that included a photo of a Josh wine bottle with a caption reading, "I’m not gonna keep telling y’all to grow up and leave that Stella & Barefoot alone." The tweet inspired numerous quotes and replies, leading to further memetic usage of the wine's likeness.

History

Josh Cellars was founded in 2007 by winemaker Joseph Carr.^[1] Carr named it Josh after his father.^[1] By 2023, Josh had become the No. 1 premium table wine in America.^[1]

Online Presence

Josh Cellars posts regularly on social media platforms like Instagram^[2] and TikTok,^[3] among others. Overall, Josh Cellars has primarily gone viral on YouTube, evident in the brand's first YouTube^[4] video, uploaded on November 7th, 2017, which received over 16.2 million views in seven years (shown below).

Josh Wine Memes

Memes about Josh predominantly surfaced on January 7th, 2024, when X^[5] user @OptimusGrind__ tweeted a photo of himself holding a bottle with the caption, "I’m not gonna keep telling y’all to grow up and leave that Stella & Barefoot alone." The tweet received over 19.8 million views and 1,200 likes in four days (shown below, left).

The tweet gained a large number of views due to various viral quotes, the first of which was posted by X^[6] user @Zujabes on January 8th, 2024, who said, "For non wine drinkers, this is like someone driving a Hyundai making fun of a Kia driver," gaining over 120,000 likes in three days (shown below, right).

Going into January 2024, quotes of the tweet continued to go viral, such as one posted by X^[7] user @eggeatingunit on January 9th who wrote, "last night we let the josh talk," gaining over 13,000 likes in two days (shown below, left).

Also on January 9th, 2024, X^[8] user @dudeimnormal posted a meme reading, "Its been one of those weeks… …Pass the Josh," gaining over 46,000 likes in two days (shown below, right).

On January 10th, X^[9] user @midsmoker34 related the Josh memes to the Stanley Cup trend, writing, "Na but imagine pouring up Josh in a stanley cup👀," gaining over 17,000 likes in one day (shown below).

During the same timeframe, memes about Josh started also surfaced on Instagram.^[10][11]

Various Examples

Search Interest

Unavailable.

External References