Kakegurui Masho / Kakeguruimashou Trend

Part of a series on Kakegurui. [View Related Entries]

Updated Feb 11, 2026 at 02:17PM EST by Phillip Hamilton.

Added Feb 11, 2026 at 01:56PM EST by Phillip Hamilton.

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

This submission is currently being researched & evaluated!

You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.

About

Kakegurui Masho or the Kakeguruimashou Trend refers to a lip dub meme trend based on audio from the anime series Kakegurui: Compulsive Gambler where users share a caption about the feeling of accomplishing something, then lip dub to the catchphrase "kakegurui masho," which roughly translate to "Come on, let's get our gambling freak on," while holding and shaking a their breast, a reference to the Yumeko breast grab meme. In the memes, the breast is often fake and exaggerated in size. The audio was uploaded to TikTok in mid-January 2026 and was popularized over the following weeks as the subject of memes.

Origin

In the anime series Kakegurui, about high stakes gambling, the character Yumeko is known to say "kakegurui masho," meaning, "Let's get our gambling freak on," during heated moments. A compilation of these moments was uploaded by YouTuber^[1] Sea Blobz on March 30th, 2021, garnering over 700,000 views in five years.

On January 17th, 2026, TikToker^[2] @asamienma posted a meme that uses the audio over a clip of a Genshin Impact player opening treasure chests, garnering over 3.9 million views in a month.

@asamienma KAKEGURUI MASHOOOO #fyp #ningguang #kakegurui #genshinimpact #foryou ♬ original sound – Seilah

Spread

The audio went viral through January 2026 as the subject of lip dub memes, inspiring over 38,000 uses in a month. The memes typically feature a caption about accomplishing something and use the audio to represent happiness about the accomplishment.

On January 21st, 2026, TikToker^[3] @hirodabest posted a version of the meme captioned, "How it feels finishing the exam 1 millisecond before the teacher tells us to put our pens down," garnering over 16 million views in three weeks.

@hirodabest KAKEGURUIMASHOU😫 #kakegurui #fyp #cringe #xyzbca #relatable ♬ original sound – Seilah

On January 22nd, 2026, TikToker^[4] @girlwithdaburger posted a version of the meme captioned, "How it feels submitting the assignment worth your entire grade at 11:59," garnering over 16.9 million views in three weeks.

@girlwithdaburger KAGEGURUIMASHOU #kakegurui #xyzbca #fyp #relatable #cringe ♬ original sound – Seilah

On January 28th, TikToker^[5] @grumpyleanneandmaitland posted a video where he does the trend in front of his mother to film her reaction, garnering over 21 million views in two weeks.

@grumpyleanneandmaitland Can’t believe I actually did this 😭 #foryoupage #viralvideos #grumpyleanne #prank #xybca ♬ original sound – Seilah

On February 9th, TikToker^[6] @b.flipz1 posted a version of the meme captioned, "When I wait on teenagers and they all leave huge tips on their separate checks," garnering over 5.5 million views in two days.

@b.flipz1
I can quit today…
♬ original sound – Seilah

Various Examples

@kanoterritory LETS GET OUR GAMBLING FREAK ON!!! (this my last vid on kakeguri I promise😭 this meme just so funny bro) #kanoterritory #fyp #yumeko #kakegurui #niche ♬ original sound – Seilah