About

Leisure Diving is a photo fad in which people are photographed jumping into a pool in a relaxed pose or partaking in a nonchalant activity such as reading or drinking.

Origin

In the summer of 2011, Harvard Business School grads^[1] Brian Thorne and Ed Foy uploaded photos of themselves creatively diving in to a pool to a private Facebook album. After realizing the images were a hit amongst their friends, on June 5th, they registered the domain name LeisureDive.com.^[2] Two weeks later, they created a Facebook group^[7], launching both on June 29th, 2012 with a handful of their own photographs. As of June 2013, the Leisure Dive Facebook fan page has more than 16,000 likes.

Spread

LeisureDiving.com^[8] saw its first user submission on July 3rd, 2011. On June 19th, the photo fad caught the attention of a number of news sites and internet culture blogs including Buzzfeed^[9] The FW^[3], International Business Times^[4], The Daily Mail^[5] and Yahoo! News.^[6] Between July and September 2011, images of people Leisure Diving were featured on Cafe Mom^[10], the Daily Beast^[11], Smosh^[12], the Washington Post^[13], Neatorama^[14], the Today Show^[15] (shown below), the Chive^[16], Oddee^[17] and VentureBeat.^[18] Additional examples have also been posted to Tumblr with the tag Leisure Diving.^[19]

Notable Examples

Search Interest

External References