McDonald's "Create Your Taste"

McDonald's "Create Your Taste"

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Updated Sep 13, 2020 at 03:35AM EDT by ohmyjosh.

Added Jul 21, 2016 at 12:45PM EDT by Don.

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About

McDonald's "Create Your Taste" is an online marketing campaign launched by the global fast food restaurant chain McDonald’s that encourages Internet users to create their own custom-designed burgers using the web-based application "Burger Builder." Upon its launch in late July 2016, the campaign quickly became a target of an online raid among pranksters and spawned a variety of humorous sandwich creations.

Origin

On July 1st, 2016, the New Zealand branch of the McDonald’s franchise launched a web-based application[1] that allows its customers to design and order a personalized burger as part of the company's ongoing global marketing campaign “Create Your Taste,” which had been met by generally positive reception after it was soft-launched in McDonald's locations across Australia and Canada in 2015.


create YOUR TASTE -. Step 1/7- CHOOSE YOUR BUN Grab one of our toasted, gourmet buns and start building, or go bunless. NEXT BAKER'S BUN

On July 20th, NeoGAF Forums[2] user studyguy posted a thread titled "McDonalds asks the internet to make a burger, it obliges," featuring various prank custom burger creations submitted to the "Create Your Taste" site (shown below).


THE END OF ISLAM DSFARGEG By Hate M, 20-07-2016 By David D, 20-07-2016 BURGER LOVE: BURGER LOVE: HARAMBE IS GONE HAHAH HAVE A LOOK HAVE A LOOK By Joe B, 20-07-2016 SHARE f BURGER LOVE: SHARE: f HAVE A LOOK SHARE: f PEPESORGAZIM By Adolf H, 20-07-2016 PEPE BURGER LOVE: By James P 20-07-2016

Spread

That same day, the internet humor site Dorkly[3] published an article about the prank burger creations. Meanwhile, Redditor SirGanjaSpliffington submitted the Dorkly article to /r/funny,[5] where it received upwards of 7,100 votes (88% upvoted) and 1,200 comments. In the coming days, several news sites published articles about the online troll campaign, including The Telegraph,[6] Refinery 29,[7] The Huffington Post[8] and UpRoxx.[9]

Shutdown

On July 21st, the archive of user-submitted burgers were removed from the McDonald’s site and the website for the MakeBurgerHistory[1] application began redirecting to McDonalds.co.nz. A mirror of the web app is available at the McDonald’s Australia site.[4]

Various Examples


BAG OF LETTUCE By Itslettuc E. 20-07-2016 THIN PRIVALAGE By Ally M, 20-07-2016 THE PETA BURGER
THE CARBONATOR By Alex W, 20-07-2016 BURGER LOVE 16 HAVE A LOOK PEPE By James P 20-07-2016 THE NIHILIST

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