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Part of a series on McDonald's. [View Related Entries]


McDonald's "Create Your Taste"

McDonald's "Create Your Taste"

Part of a series on McDonald's. [View Related Entries]

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

About

McDonald's "Create Your Taste" is an online marketing campaign launched by the global fast food restaurant chain McDonald’s that encourages Internet users to create their own custom-designed burgers using the web-based application "Burger Builder." Upon its launch in late July 2016, the campaign quickly became a target of an online raid among pranksters and spawned a variety of humorous sandwich creations.

Origin

On July 1st, 2016, the New Zealand branch of the McDonald’s franchise launched a web-based application[1] that allows its customers to design and order a personalized burger as part of the company's ongoing global marketing campaign “Create Your Taste,” which had been met by generally positive reception after it was soft-launched in McDonald's locations across Australia and Canada in 2015.


"source":https://buildyourburger.mcdonalds.com.au/burger-builder

On July 20th, NeoGAF Forums[2] user studyguy posted a thread titled "McDonalds asks the internet to make a burger, it obliges," featuring various prank custom burger creations submitted to the "Create Your Taste" site (shown below).


"source":http://www.neogaf.com/forum/showthread.php?t=1249695

Spread

That same day, the internet humor site Dorkly[3] published an article about the prank burger creations. Meanwhile, Redditor SirGanjaSpliffington submitted the Dorkly article to /r/funny,[5] where it received upwards of 7,100 votes (88% upvoted) and 1,200 comments. In the coming days, several news sites published articles about the online troll campaign, including The Telegraph,[6] Refinery 29,[7] The Huffington Post[8] and UpRoxx.[9]

Shutdown

On July 21st, the archive of user-submitted burgers were removed from the McDonald’s site and the website for the MakeBurgerHistory[1] application began redirecting to McDonalds.co.nz. A mirror of the web app is available at the McDonald’s Australia site.[4]

Various Examples


"source":http://www.huffingtonpost.co.uk/entry/mcdonalds-new-zealand-create-your-taste-build-a-burger-contest_uk_57909729e4b0e3583c7860c8 "source":http://uproxx.com/webculture/best-of-mcdonalds-create-your-taste-make-burger-history/2/ "source":http://www.huffingtonpost.co.uk/entry/mcdonalds-new-zealand-create-your-taste-build-a-burger-contest_uk_57909729e4b0e3583c7860c8
"source":http://uproxx.com/webculture/best-of-mcdonalds-create-your-taste-make-burger-history/2/ "source":http://www.dorkly.com/post/79724/mcdonalds-let-the-internet-create-their-own-burgers-and-guess-what-happened "source":http://www.huffingtonpost.co.uk/entry/mcdonalds-new-zealand-create-your-taste-build-a-burger-contest_uk_57909729e4b0e3583c7860c8

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