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#McChicken is a Twitter hashtag referring to a video of a man masturbating with a bread bun, purportedly taken from a McChicken sandwich ordered at the fast food restaurant McDonald's. The shock video was widely discussed online after it began circulating on social media in late August 2016, becoming a subject of mockery in communities like Black Twitter.
On August 27th, 2016, a 7-second video of a man vigorously masturbating between a McDonald's hamburger bun began circulating on Vine. Although the original video was subsequently removed, mirrors were immediately reuploaded on a variety of websites. Additionally, a censored, audio-only version was uploaded by YouTuber TheCrazyGinger (shown below).
That evening, the video began circulating on Twitter, leading the hashtag #McChicken to trend worldwide on the social networking site.
Additionally, several celebrities tweeted about the trending hashtag, including actor Seth Rogen and comedian Hannibal Buress (shown below).
On August 28th, the video was sticked to the front page of the /r/BlackPeopleTwitter subreddit. Meanwhile, Twitch user FragileHedgehogVoHiYo looked up why the hashtag was trending during a live stream and inadvertently showed the uncensored McChicken video to his entire audience. On YouTube, several vloggers posted reactions to the video (shown below).
Also on August 28th, Urban Dictionary user A Random My Guy submitted an entry for "McChicken," defining it as "when as person takes a McChicken and starts to jerk themselves off." In the coming days, several news sites published articles about the masturbation video, including BroBible, The Mirror, Yahoo! News, Mashable, Inquisitr and UpRoxx.
 Vine – original video
 Urban Dictionary – McChicken
 Reddit – streamer checks why McChicken is trending
 IAFD – Video Review – #McChicken
 Reddit – MagnaFarce
 Reddit – Source of the #McChicken memes
 Twitter – #McChicken
 Reddit – What is the #mcchicken and why is it trending currently
 BroBible – The Internet Reacts To Video Of Man Having Sex With A McChicken Sandwich
 The Mirror – Man films himself having sex with a McChicken sandwich
 Yahoo! News – The terrible reason #McChicken is trending on Twitter
 Mashable – The terrible reason #McChicken is trending on Twitter
 Inquisitr – Hes Really Lovin It
 UpRoxx – Everyone Regrets Checking To See Why The McChicken Is Trending Right Now
Aug 29, 2016 at 02:07PM EDT
Aug 29, 2016 at 03:05PM EDT
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