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Netflix's "Hey Babe!" Tweet

Netflix's "Hey Babe!" Tweet

Part of a series on Netflix. [View Related Entries]

Updated Dec 10, 2019 at 01:47PM EST by Adam.

Added Dec 10, 2019 at 01:12PM EST by Adam.

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About

Netflix's "Hey Babe!" Tweet refers to a tweet from the Netflix Twitter account that reads, "hey babe! new job is good but I miss u a lot. u miss me???" The tweet has a picture of a half-naked man flexing his muscles attached, giving the tweet the appearance of a sext that was accidentally tweeted on the Netflix brand account. The account quickly clarified that the tweet was an ad for an upcoming reality show called The Circle. However, it did spawn several parodies and reactions.

Origin

On December 10th, 2019, the Netflix Twitter account[1] posted a tweet that reads "hey babe! new job is good but I miss u a lot. u miss me???" The tweet has a picture of a half-naked man flexing his muscles attached. It gained over 1,800 retweets and 6,200 likes within 45 minutes of being tweeted.


Netflix US N @netflix hey babe! new job is good but I miss u a lot u miss me???

Spread

The tweet confused readers who was unsure if it was an attempt at viral marketing or a genuine accidental tweet. User @boringstein[2] wrote, "we've reached the point in the brand tweet ecosystem where I can't tell if this was an accidental tweet or a fake accidental tweet for engagement" (shown below, left). Barstool Sports wrote, "Is Netflix trying to fuck us?"[3]


donald @Boringstein we've reached the point in the brand tweet ecosystem where I can't tell if this was an accidental tweet or a fake accidental tweet for engagement @netflix · 46m Netflix US hey babe! new job is good but I miss u a lot u miss me??? Show this thread **** Barstool Sports @barstoolsports ***** Is Netflix trying to f--- us? Netflix US @netflix · 52m hey babe! new job is good but I miss u a lot u miss me??? Show this thread 12:56 PM · Dec 10, 2019 · Twitter for iPhone ****

Roughly a half hour after Netflix posted the tweet, it clarified that the tweet was indeed a ploy to market their show The Circle, a reality competition based on the premise of not believing what one sees on social media.



Various Examples


ella | awae au pinned @blairgillis i wish i could open my own network for awae- #renewannewithane instead of promoting unhealthy body shapes that will make people insecure about themselves clowns @netflix · 1h Netflix US hey babe! new job is good but I miss u a lot u miss me??? Show this thread butt stuff @DMbuttstuff Netflix intern wildin @netflix · 1h Netflix US hey babe! new job is good but I miss u a lot u miss me??? Show this thread 12:43 PM · Dec 10, 2019 · Twitter for iPhone Dana Schwartz @DanaSchwartzzz must get rid of toxic in community Netflix US @netflix • 1h hey babe! new job is good but I miss u a lot u miss me??? Show this thread rachel millman @rachelmillman beer nerd hand spotted @netflix · 1h Netflix US hey babe! new job is good but I miss u a lot u miss me??? Show this thread Three Toes Ted @RoarTheDinosaur Replying to @Dansgaming and @netflix License and registration, please. HORNY POLICE


Search Interest

Unavailable

External References

[1] Twitter – Netflix

[2] Twitter – Boringstein

[3] Twitter – Barstool Sports

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