About

Netflix's "Hey Babe!" Tweet refers to a tweet from the Netflix Twitter account that reads, "hey babe! new job is good but I miss u a lot. u miss me???" The tweet has a picture of a half-naked man flexing his muscles attached, giving the tweet the appearance of a sext that was accidentally tweeted on the Netflix brand account. The account quickly clarified that the tweet was an ad for an upcoming reality show called The Circle. However, it did spawn several parodies and reactions.

Origin

On December 10th, 2019, the Netflix Twitter account^[1] posted a tweet that reads "hey babe! new job is good but I miss u a lot. u miss me???" The tweet has a picture of a half-naked man flexing his muscles attached. It gained over 1,800 retweets and 6,200 likes within 45 minutes of being tweeted.

Spread

The tweet confused readers who was unsure if it was an attempt at viral marketing or a genuine accidental tweet. User @boringstein^[2] wrote, "we've reached the point in the brand tweet ecosystem where I can't tell if this was an accidental tweet or a fake accidental tweet for engagement" (shown below, left). Barstool Sports wrote, "Is Netflix trying to fuck us?"^[3]

Roughly a half hour after Netflix posted the tweet, it clarified that the tweet was indeed a ploy to market their show The Circle, a reality competition based on the premise of not believing what one sees on social media.

Various Examples

Search Interest

Unavailable

External References