About

Party Monster is a series of Japanese Vine videos featuring people (commonly high school girls) dancing in a spastic, abnormal, or erotic manner to the hardstyle/trap track "Party Monster" by Krewella.^[1]

Origin

On March 26th, 2014, EDM group Krewella released a music video for their song "Party Monster" on YouTube, garnering over 8 million views as of March 2016 (below left). Soon after the video's release, users on Vine began creating videos of themselves imitating the spastic, erotically-charged movements from the video (below right).

Spread

After the release of the original video and track, Krewella embarked on a tour of Japan with a large publicity campaign that included a KrewellaJapan Vine account^[2]; the tour was called the Party Monster Tour. After the tour, Japanese people listening to the song on Vine and dancing notably upticked, continuing into the fall of 2014.

One of the first videos by a notable Viner was uploaded on December 8th, 2014, by あしゅちゃろ (translated to Subspecies Charo), which was of a young woman performing in a dance studio to the song; the video has received over 68,000 loops as of March 22nd.

Many videos of schoolgirls performing the dance continued to gain views after this initial dance studio version. On February 25th, 2015, the user ゆーりん♡ uploaded a video of several high school girls performing the dance, which received over 268,000 loops (below left). On March 11th, another user called ？？？uploaded a video of schoolgirls doing a pelvic thrust to the drop of the song, which received more than 1.84 million loops.

As of March 2016, there are almost 500 videos tagged with the hashtag #partymonster on Vine, and it is presumed that many more exist without a hashtag; there are over 300 videos with the hashtag #パーティーモンスター, which is the direct translation of the term^[3]. On YouTube, there are over 53,000 results for the search "Party Monster Vine," and several compilation videos of popular Vines have received more than 100,000 views.

Various Examples

Search Interest

External References