Mellstroy / Andrey Burim

About

Mellstroy, real name Andrey Burim (Андрей Бурим), is a Belarusian Kick streamer known for his "trash streams" (a type of Russian livestreaming usually broadcast from parties that feature humiliation and violence) and his eccentric personality. Well-known online for being controversial, he was permanently banned from YouTube in October 2020 after he repeatedly slammed the head of model Alena Efremova into a table. The model was left bloodied after being beaten up. In March 2024, a series of memes featuring the streamer dancing to Alexandra Stan's "Mr. Saxobeat" notably went viral as an exploitable green-screen template on TikTok.

Online History

Mellstroy^[1] was born on December 15th, 1998, in Gomel, Republic of Belarus. When he was 14-years-old, he decided to create his own Minecraft server and made a profit out of it.^[14] He started his online career streaming Counter-Strike gameplays in 2016, but only a year later, he garnered notable attention online after he started streaming videos in which he asked girls to undress^[2] in exchange for subscriptions and likes.

On March 13th, 2024, YouTuber @Pepezilla^[3] posted a video detailing the Belarusian streamer's life up to that point. The video (shown below) amassed over 152,000 plays and 4,600 likes in a week.

Mellstroy's YouTube Ban And Trash Stream Assault

On October 19th, 2020, Mellstroy became a global topic on the internet after he beat up model Alena Efremova during a livestream of a Russian influencer party on YouTube (example images shown below). The Daily Mail^[4] stated that the 21-year-old model left the party with blood pouring from her mouth and other facial injuries.

On November 17th, 2020, Redditor @Hypus_Sniper^[5] posted the video showing the full assault against the model, amassing more than 570 upvotes and 60 comments in almost four years.

In July 2021, a magistrate court found Burim guilty^[6] of an infliction of beatings crime and sentenced him to six months of corrective labor with a 10 percent deduction of the convict's salary as state revenue.

Following

As of March 20th, 2024, Mellstroy reached 332,000 followers on Kick,^[7] over 1.6 million subscribers on Instagram^[8] and more than 657,000 followers on TikTok.^[9]

Online Presence

Mellstroy has been a notable presence online since the early 2020s, especially on TikTok where several clips from his livestreams are turned into fan cams. For instance, on October 6th, 2021, TikTok^[10] user @_glav_mel posted a fan edit of Mellstroy talking to a friend on the phone (shown below, left), which amassed over 42 million plays and 2.3 million plays in three years.

As of early February 2024, several clips of the streamer started to be used in memes by English speakers in which people green-screened his reactions to posts about relatable content. For example, on February 2nd, 2024, TikTok^[11] user @smshxsnwrrq used an exploitable clip of Mellstroy looking sad inside a dorm room paired with the overlay text "When you wake up late and now have less time to do nothing:" The post amassed over 3.8 million plays and 941,000 likes in a month (shown below, right).

Related Memes

Mellstroy's "Mr. Saxobeat" Dance

Mellstroy's "Mr. Saxobeat" Dance refers to a series of memes using a clip of the streamer dancing paired with Alexandra Stan's song "Mr. Saxobeat." The earliest known post of the meme was uploaded by TikTok user @mellstroyy09^[12] on February 28th, 2024. The video (shown below, left) compares people born in the 2010s and 2000s listening to the same music, which amassed over 7.5 million plays and 1.3 million likes in a month.

On March 3rd, TikTok^[13] user @thegymvibes_ posted a POV meme of how he'll react to the "Mr. Saxobeat" song (shown below, right), amassing more than 2.3 million plays and 372,000 likes in two weeks.

Search Interest

External References