About

YesJulz, real name Julieanna Goddard, is an influencer, talent manager, events producer and promoter and founder of 1AM Media. She first gained a following in 2014 and 2015 for her Snapchat content, documenting her travels and partying lifestyle, often featuring big-time celebrities in her videos that earned her the nickname "Queen of Snapchat" online. She has cited herself as a "director of vibes." Around 2018, after becoming artist 070 Shake's manager, YesJulz began a professional relationship with rapper and entrepreneur Kanye West, which carried into early 2024, seeing her promote his Vultures albums and merch. In March 2024, YesJulz was fired by Ye and purportedly hit with $7.7 million in fines for breaking an NDA, resulting in discourse about her spreading on social media.

Online History

Julieanna Goddard first rose to prominence online between 2014 and 2015 for her Snapchat content in which she documented her everyday life, including her travels and partying lifestyle. Some of the parties were purportedly hosted by Goddard. Her Snapchat content regularly featured celebrities, including LeBron James, whom she is supposedly friends with.^[1] In 2014, she also began uploading vlogs to YouTube^[2] similarly documenting her lifestyle (examples shown below).

On November 24th, 2015, the Miami New Times^[3] published a profile piece on Goddard, claiming she started throwing parties as a teen. After dropping out of the University of South Florida, she started working as a hostess at the Miami club Arkadia, working her way up to promote for clubs like LIV, FDR and Story, where she made connections with celebrities and grew her following. This reportedly allowed her to become a party promoter for "big brands." In the profile, she claims her Snapchat story, at the time, was viewed between "80,000 and 100,000 times in 24 hours."

N-Word Shirt Controversy

On or around May 4th, 2017, Goddard posted and deleted an image of a T-shirt that reads "Niggas lie a lot" to X, writing, "So…. am I allowed to wear this to the festival tomorrow or nah?" The post was screenshotted and went viral online, resulting in her losing a speaking opportunity at a summit held by the Toronto-based organization Women Inspiring Passion and Purpose.^[4] Rapper Daniel Caesar purportedly came to Goddard's defense over the situation but later retracted his stance.^[5]

Goddard apologized for the post via a Snapchat video shortly after it went viral. In the video, she cried while apologizing, saying she should "never be associated" with that word (shown below, reupload).

070 Shake Management, Professional Relationship With Kanye West and Yeezy

On June 1st, 2018, Vulture^[6] published an article profiling musical artist 070 Shake, who prominently featured on Kanye West's 2018 album Ye, which was released on the same day. The article details how Goddard became the manager for 070 Shake shortly after she started releasing music on SoundCloud in 2016. The article also explains how Goddard is close with Travis Scott and Kanye West, writing:

Shake’s music found its way into the G.O.O.D. music camp through YesJulz, who is a close friend of Travis Scott and is connected with Kanye’s crew. According to Julz, she played some of 070 Shake’s music during a Yeezy fitting, and sparked Pusha-T’s interest.

On October 22nd, 2018, Vice^[7] published an article titled "YesJulz Is the Latest Example of the Problem With Voluntourism," in which the writer criticizes a trip Goddard took with West and Kim Kardashian to Uganda, positing that the trip was largely "self-serving." During the trip, West notably gave away Yeezys to Ugandan children (shown below).

Rumored Hook-Up With LeBron James

On June 11th, 2023, the Instagram^[8] page theneighborhoodtalk reuploaded a video from Goddard in which she denies rumors that she slept with LeBron James, a married man (shown below, reuploaded). On June 12th, Complex^[9] reported on the video, sharing tweets from Goddard in which she claims she's "never been alone in a room with LeBron in [her] whole life.

Kanye West Rant, Vultures Promotion and Firing

In December 2023, while promoting the then-upcoming release of Vultures, Goddard purportedly recorded a video of West going on a 10-minute rant that was considered anti-semitic to some (shown below).^[10]

Following the release of the album Vultures 1 on February 10th, 2024, Goddard helped promote the album and its merchandise, along with new Yeezy merch. Throughout March 2024, she posted several photographs wearing the Yeezy "wet" T-shirt to Instagram,^[11][12][13] also posting footage from his Vultures listening parties (examples shown below).

On or around March 12th, 2024, according to a post to the subreddit /r/GoodAssSub^[14] that day, Goddard hosted a "YZY Team Meeting" Twitter Space in which she revealed that there was a YZY app in development, which the team planned to release Vultures 2 and other unreleased content on and claimed she wanted to build a "YZY army" of fan pages and a "YZY affiliate program for people to earn for sharing YZY content via affiliate links."

Later that day, Redditor u/Tiktaalik414 made a similar post to /r/GoodAssSub^[15] titled "Exposing YesJulz" in which they claim that "Julz has been attempting to solicit free services from the community for months" (shown below).

Later that same day, Goddard purportedly posted a screenshot of the partial tracklist for the yet-to-be-released album Vultures 2. The screenshot was posted to /r/Kanye^[16] that day, garnering over 1,200 upvotes in a day (shown below).

Also that day, West posted a message to his Instagram Story in which he announced that they would no longer be working with Goddard on the Vultures rollout, writing, "All the activity on her page and with our fans in the past few days has been unauthorized" (shown below, left).

That same day, an image of an email purportedly sent to Goddard by Milo Yiannopolous, who works on Ye's team, was posted to /r/kanye.^[17] The email claims that Goddard broke her NDA and is being fined $7.7 million for doing so (shown below, right).

Online Presence

On October 24th, 2015, Bustle^[18] included Goddard in a list of the top people to follow on Snapchat. On June 28th, 2016, the New York Times published a profile piece on Goddard.

On March 12th, 2019, BET^[19] published an article titled "Dear YesJulz: Keep Black Women's Names Out Of Your Mouth," in which they allege racism from Goddard.

On March 28th, 2022, YouTuber^[20] From the Founder uploaded an interview with Goddard in which she discusses her upbringing and rise to social media fame (shown below).

Personal Life

Julieanna Goddard grew up in foster care in Miami, Florida. Goddard has cited the hosting of a 2014 Sprite Remix Party for Lebron James as her big break into the industry and fame.

Search Interest

External References