Polaroid Love
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About
Polaroid Love is a song by K-pop boy group that grew significantly popular on TikTok in January of 2022. Though not released as a single, the song's success on the platform along with fan-created dance challenges helped it crack the K-pop charts.
Origin
On January 10th, 2022, Enhypen released their album Dimension: Answer with the lead single "Blessed-Cursed."[1] "Polaroid Love" is the album's tenth track (shown below).
The same day the album was released, TikTok user @reeiner posted a video dancing to the track, gaining 6 million views and 869,000 likes in eighteen days (shown below).
https://www.tiktok.com/embed/v2/7051790178939178245
Spread
On January 12th, @reeeiner made the song his sound, gaining over 2.5 million views and 361,000 likes (shown below). The video helped the song begin going viral on TikTok, as 3,500 videos were made using @reeeiner's sound.[2]
https://www.tiktok.com/embed/v2/7052201493520256262
The sound was used primarily for variety content and imitations of @reeeiner's dance. For example, user @dicakoo posted a nail painting video with the sound, gaining over 116,000 likes (shown below, left). User @angela_kimm posted a dance video with the sound, gaining over 63,000 likes (shown below, right).
https://www.tiktok.com/embed/v2/7056200071188204826
https://www.tiktok.com/embed/v2/7053940189781069103
The success of the song on the platform led members of Enhypen to perform @reeeiner's dance in a TikTok posted on January 19th (shown below). Koreaboo[3] credited @reeeiner for the song's success on the platform. Popular idols from Kep1er, NCT 127, and fromis_9 have also performed the dance on TikTok.
https://www.tiktok.com/embed/v2/7055611747155086594
The song's success on TikTok soon brought it successes on the charts, as it cracked MELON's top 100, a rarity for a b-side.[4] Enhypen also began releasing promotional videos for the song. A "selfie-cam" video for the track released on January 19th, 2022 gained over 4.3 million views in less than ten days (shown below).
Various Examples
https://www.tiktok.com/embed/v2/7055007430081613061
https://www.tiktok.com/embed/v2/7056492811503324421
https://www.tiktok.com/embed/v2/7056401837917736218
https://www.tiktok.com/embed/v2/7055387200418057518
Search Interest
External References
[1] Enhypen Wiki – Polaroid Love
[2] TikTok – original sound – @reeeiner
[3] Koreaboo – TikToker Makes ENHYPEN’s “Polaroid Love” Go So Viral That Even K-Pop Idols Are Joining The Fan-Created Dance Challenge
[4] AllKpop – ENHYPEN's 'Polaroid Love' re-enters the music charts after new fans discover how good it is
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