Loona / Girl of the Month

Loona / Girl of the Month

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Updated Nov 29, 2022 at 02:01PM EST by sakshi.

Added Aug 23, 2018 at 04:50PM EDT by 3kole5.

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First row: YeoJin, Olivia Hye, Go Won, ViVi
Second row: Yves, HeeJin, HyunJin, HaSeul
Third row: Kim Lip, JinSoul, Choerry, Chuu

About

Loona, also known as Girl of the Month and stylized as LOOΠΔ, is a South Korean K-pop girl group formed in 2016 by Blockberry Creative. The group garnered notoriety for what Blockberry Creative called an 18-month pre-debut project, where members would be slowly introduced every month until the project would finish. Comprised of 12 members, the group also consists of 3 sub-units: Loona 1/3, Loona Odd Eye Circle, and Loona yyxy. They would eventually make their debut as a full group in August 2018 with their mini-album + +. The band drew attention after their host label BBC ousted Chuu from the band, while being accused of abuse themselves.

History

Pre-Debut

Announced as South Korean entertainment company Blockberry Creative's first girl group, the 18 month pre-debut project was announced on October 2, 2016, with its first member, Jeon "HeeJin" Hee-jin, being introduced 3 days later on October 5, with the release of her first single album. This would be followed up by the introduction of a new member every month, hence their alternative and translated name "Girl of the Month", with single albums from Kim "HyunJin" Hyun-jin (music video shown below, left), Jo "HaSeul" Ha-seul, and Im "YeoJin" Yeo-jin.[1] On March 13, 2017, Loona's first sub-unit, Loona 1/3, debuted with their first EP Love & Live, with the group comprised of 3 previously revealed members, HeeJin, HyunJin, and HaSeul, and new member Wong "ViVi" Gaahei and the title track (music video shown below, right) being released as the lead single from the EP. Love & Live would later be rereleased as Love & Evil one month later.[2]



On April 17, 2017, ViVi was officially introduced with the release of her single album (music video shown below, left),[3] followed by single albums from Kim "Kim Lip"Jung-eun, Jung "JinSoul" Jin-soul, and Choi "Choerry" Ye-rim every month after that. On September 21, the second sub-unit under Loona, Loona Odd Eye Circle, debuted with their EP Mix & Match, with the group comprised of the latter three members previously revealed during this period, Kim Lip, JinSoul and Choerry. The track "Girl Front" (music video shown below, right) would be released as the lead single from the EP, with the EP being rereleased as Max & Match one month later.[4]



On November 28, 2017, Ha "Yves" Soo-young was introduced as the next member with her single album (music video shown below, left) [5] followed by Kim "Chuu" Ji-woo, and Park "Go Won" Chae-won, before finally ending with Son "Olivia Hye" Hye-joo on March 30, 2018. On May 30, Loona's third sub-unit, Loona yyxy, debuted with the EP Beauty & the Beat, with the group comprising of all 4 previously revealed members during this period. The lead single, "love4eva" featuring Canadian experimental pop singer and musician Grimes, was released the same day (music video shown below, right). [6]



Debut

On August 7, 2018, the group would release the track "favOriTe" (music video shown below, left) [7] as the lead single off of their debut EP + +, released on August 20. The single marks their first as a complete group and their first after the pre-debut project. "favOriTe" would be later be followed up the release of "Hi High" as the next single from the EP, released the same day as the EP. (music video shown below, right) [8]



Online Relevance

Loona's official Twitter account has over 900,000 followers as of November 2022. [9] Their Instagram page has over 2.6 million followers. [10] Their YouTube channel has over 2.2 million followers. [11]

Controversies

Chuu's Removal From LOONA

On November 25th, Twitter[12] account @allkpop posted a tweet announcing the LOONA's label Blockberry Creative has "kicked" singer Chuu from the band, gathering over 20,000 likes in over a week (seen below). The label cites instances of Chuu "abusing" BBC staff as a reason for her being ousted from the group.


allkpop A @allkpop Blockberry Creative kicks Chuu from LOONA allkpop.com Blockberry Creative kicks Chuu from LOONA | allkpop Chuu has officially been removed from LOONA.On November 25, LOONA's label Blockberry Creative confirmed Chuu is no longer ... 3:39 AM - Nov 25, 2022. TweetDeck 2,369 Retweets 8,984 Quote Tweets 23.4K Likes ...

Also on November 25th, Twitter[13] account @sirenyves posted a thread chronicling LOONA's label BBC's history of withholding wages from and mistreating LOONA members. The first post in the thread gathered over 120,000 likes in over a week (seen below).


이일믜소녀 (LOONA) @sirenyves Chuu of LOONA has been abused by her company, BBC, since she was just 16. She sued to protect her rights. Now, BBC forced her to leave LOONA & slandered her - saying she bullied employees in order to lessen the backlash from kicking her out. BBC's mistreatment of Chuu: a A allkpop ✔ @allkpop - Nov 25 Blockberry Creative kicks Chuu from LOONA allkpop.com/article/2022/1... 7:29 AM . Nov 25, 2022. Twitter for iPhone : 40.3K Retweets 3,120 Quote Tweets 127.3K Likes

The thread outlined BBC's past history of corruption and underpaying their staff, as well as Chuu's Lawsuit against the BBC, due to which she received retaliatory mistreatment from the label.


이일믜소녀 (LOONA) Replying to @sirenyves General background of BBC: Corruption. - Sued for 3 million $ because they violated a contract. -Exposed for not paying employees. - Possibly haven't paid LOONA members since debut. @sirenyves. Nov 25 One of LOONA's choreographers, Faryoung Kim, stated on Instagram that Blockberry Creative (BBC) has not paid her for both PTT (Paint The Town) and work from 2020 지금까지 저믿고 일진행해 준 우리 안무팀동생들 모두한테 정말미안 좀만기다려줘! 항상열심해주고 이쁜 우리 이달의소녀들!! 내 딸들때문에 일한거에 요 ptt 활동전에도 미지급금 있었는데 8월~9 월에 다 지급될꺼라고 얘기 듣고 시안말 기고 안무진행하고 아니 기획사들은 돈없 으면 돈을 쓰지말던지... 예산분명히물어 봤고 그리고 많은 금액도 아니고 누가들으 면 정말 몇억되는줄알듯 챙피해요 얼마 안되는거가지고 얼마안 되는 비용이 자꾸 밀리니까 커진거죠 제때 제때 정산했으면 얼마나좋아여 애들이 활 동을 자주한거도아니고 활동할때만 비용 1,237 LitellJohnn @litell_johnn Chat highlights: Yeojin confirms that earnings distributions have not begun (220923) Text links: reddit.com/r/LOONA/commen... 9,357 ← ⠀ 이일의소녀 (LOONA) @sirenyves. Nov 25 Yes, a company that doesn't bother to pay their employees wants you to believe that they would fire Chuu to protect the feelings of their employees. ○ 2 23 942 8,879 소 (LOONA) @sirenyves Nov 25 After winning the lawsuit, Chuu had more freedom from BBC. She could benefit from her work as a LOONA member without enduring BBC's abuse. This angered BBC. As retaliation, they refused to provide basic services to Chuu. No transport to schedules. Excluded from a world tour. 800 2 04 (LOONA) @sirenyves . Nov 25 A fansite revealed that BBC refused to give Chuu transportation to schedules (schedules she was doing to make *BBC* money). 6,888 BBC would not transport Chuu even if she and the other members were going to the SAME place. What's worse is that on the day is not saying anything up LOONA filmed Weekly Idol, everyone 9 1 well, if she only had to take taxis for personal and undisclosed schedules, Blockberry, these f*ckers en't been giving Jiwoo (C name) a manager for her edules since May. That's Do has been taking taxis f schedules, and she's bee ying her own luggages as luggage as she got off work alone. se f*ckers. then I would just shut up LOL but for yesterday's schedule, they even took applications for fans to come watch and yet they didn't give her a manager and made her carry her own LOL these f*ckers, get it together. -Fansite 1 819 left work in the van while Jiwoo came out first and left on a KakaoTaxi. You f*ckers. 6,203

On November 28th, K-Pop news Twitter account @soompi posted a tweet[14] announcing that nine members of the band LOONA are filing injunctions to have their contracts with their host label suspended. The post gathered over 40,000 likes in a day (seen below)


Soompi @soompi 9 #LOONA Members Reportedly File Injunctions To Suspend Contracts + BlockBerryCreative Denies soompi.com/article/155617... A PA 10 3:35 AM . Nov 28, 2022. TweetDeck 5,187 Retweets 3,528 Quote Tweets 44.3K Likes ******

The news also garnered reactions from fans, with Twitter[15] [16] users @luvihyeju and @TWICEJANITOR posting viral memes commenting on the disbandment, gathering over 2,000 (seen below, left) and 9,000 (seen below, right) likes each.


Your bias gets kicked out of your ult group and the other members keep promoting My bias gets kicked out of my ult group and the other members are willing to burn the whole agency into the ground We are not the same You can't defeat me. I know, but they can. TWICEJANITOR

Stan Loona

Stan Loona is a catchphrase used to by and to describe fans of the all-girl, 12-member K-Pop musical group Loona, using the slang term stan, meaning fan or obsessive.

Trojan Horse Chuu

Trojan Horse Chuu refers to a series of photoshopped images that include a red arrow pointing at a seemingly random area with a circled picture of Chuu from K-pop girl group LOONA in it, mimicking YouTube clickbait thumbnails.



Search Interest

External References

[1] YouTube – loonatheworld

[2] YouTube – loonatheworld

[3] YouTube – loonatheworld

[4]  YouTube – loonatheworld

[5] YouTube – loonatheworld

[6] YouTube – loonatheworld

[7] YouTube – loonatheworld

[8] YouTube – loonatheworld

[9] Twitter – loonatheworld

[10] Instagram – loonatheworld

[11] YouTube – loonatheworld

[12] Twitter – allkpop

[13] Twitter – sirenyves

[14] Twitter – soompi

[15] Twitter – luvihyeju

[16] Twitter – TWICEJANITOR

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