Praise Spez / Heil Spez
Part of a series on 2023 Reddit API Pricing Blackout. [View Related Entries]
About
Praise Spez and Heil Spez are catchphrases that gained prominence as titles for posts and comments on Reddit during the 2023 API pricing blackout controversy, used sarcastically to criticize Reddit's CEO and admin Steve "spez" Huffman (u/spez).
Origin
In mid-June 2023, massive protests over Reddit's decision to change its API policy took place on the platform, with multiple large subreddits going private on June 12th and June 13th.[1] Before and during the protest, Steve "spez" Huffman, Reddit CEO and admin, was a heavily criticized figure on the site. For example, an AMA held by spez on June 12th to address public concerns was downvoted to zero karma.[2]
During that time, the phrases "praise spez" (likely a reference to formerly popular meme Praise Geraldo) and "heil spez" (a reference to "heil Hitler") gained popularity on Reddit as post titles, used to sarcastically criticize spez. For example, on June 16th, 2023, Redditor Jeremiah_Beard posted a GIF caption meme titled "Praise Spez" to the /r/shitposting[3] subreddit, where it received over 37,000 upvotes in one month (shown below).
Spread
In the following days, the usage of the phrases as post titles gained widespread recognition on Reddit. For example, on June 18th, 2023, Redditor gsdkilocharge556 posted a meme that mentioned the phrase in /r/shitposting.[4] The post (shown below, left) received over 5,700 upvotes in one month. On June 22nd, Redditor GooeyDuck1 posted a question about the phrase in /r/askreddit[5] (shown below, right).
The phrases achieved virality in the /r/shitposting subreddit, where multiple posts titled in this manner went viral in June and July 2023.[6][7][8]
Various Examples
Search Interest
External References
[1] Wired – The Reddit Blackout Is Breaking Reddit
[2] Reddit – Addressing the community about changes to our API
[3] Reddit – Praise Spez
[4] Reddit – Heil spez? I need context to riot as well
[5] Reddit – What's up with posts saying 'Heil Spez' and 'Praise Spez'?
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