Qué Mira, Bobo? / Anda Palla Bobo
Part of a series on 2022 FIFA World Cup Qatar. [View Related Entries]
About
Qué Mira, Bobo?, also known as Anda Palla Bobo or Que Miras, Bobo?, refers to a viral video of Argentinian football player Lionel Messi saying in Spanish, “What are you looking at, idiot? Go there!” to a rival player from the Netherlands after the Argentine National Team qualified for the 2022 FIFA World Cup semifinals in Qatar. The catchphrase was then turned into a meme on Twitter and was eventually shared across other social media platforms in December 2022.
Origin
On December 10th, 2022, the Argentine National Team beat the Netherlands Team with penalties in the 2022 FIFA World Cup. The end of the match had both teams agitated and aggressive[1], which lead to the message sent by Lionel Messi[2] to Wout Weghorst during an interview after the game ended, saying “Qué mira, bobo?” to the rival player. The moment went viral immediately on social media, where many reactions from users appeared, like in this post by @soyelcachi,[3] which garnered 415,000 views and 28,700 likes in two days.
“Que miras bobo”
DOBLAJE LATINO JAJAJA pic.twitter.com/Wdy0mQeTiq— C☀️C☀️ (@SoyElCachi) December 10, 2022
Spread
The moment generated a series of memes on social media. The phrase was also quickly advertised in the popular e-commerce platform Mercado Libre,[4] with the image below showing some items inspired by it.
The unexpected phrase said by Messi got the Argentinian Nico Melana to keep the moment forever in his body by tattooing Messi’s silhouette with the text “Anda, palla bobo,” which translates to "Keep moving, idiot." The tattoo was reposted by boris.gibaut[5] on Instagram on December 10th, 2022, receiving 87,000 likes and 573 comments in three days (seen below).
On December 11th, 2022, a wall was spotted with Messi’s phrase in La Plata, Argentina. The tweet by @estebanweb[6] reached 561 likes and 94 retweets in two days (seen below)
The TikToker @pelao.khe[7] shared a reenacted version of Messi’s phrase with a more polite response from the Argentinian player. The video, posted on December 12th, 2022, has garnered one million views and 177,000 likes in one day (seen below).
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Various Examples
Search Interest
External References
[1] ESPN – FIFA Charges Argentina For Disorder During Netherlands Quarterfinal
[2] Wikipedia – Lionel Messi
[3] Twitter – @soyelcachi
[4] Mercado Libre – Mercado Libre
[5] Instagram – @boris.gibaut
[6] Twitter – @estebanweb
[7] TikTok – @pelao.khe
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