Reese's Puffs Rap

About

Reese's Puffs Rap is a jingle that was used in a 2009 ad campaign for Reese's Puffs cereal. Starting in 2014, the main verse of the song gained popularity as source material for mashups, with multiple versions going viral over the years. In January 2022, the rap song regained popularity online as a part of Misery x CPR x Reese's Puff animation trend.

Origin

In 2009, advertisement agency Burrell Communications developed "The Perfect Breakfast" TV commercial campaign for the cereal brand Reese's Puffs. In the best-recognized commercial of the campaign, a young boy is eating Reese's Puffs cereal for breakfast as his parents reveal that he won't be going to a concert, but instead the concert is coming to him. Two rappers then suddenly appear and start singing about Reese's Puffs (video shown below, left). On November 9th, 2009, YouTube^[1] user kevinandcarldotcom uploaded the commercial to YouTube, where it gained over 809,000 views in twelve years (shown below, left). On July 8th, 2009, YouTube^[2] user HANKU7009 uploaded uploaded a shorter commercial with just the Reese's Puff rap that gained over 446,000 views (shown below, right).

Reese's Puffs, Reese's Puffs!
Eat 'em up, eat 'em up, eat 'em up, eat 'em up!

On January 6th, 2010, a full version of the Reese's Puffs rap was uploaded to YouTube^[3] by TajhMusic (actor Tajh Bellow who portrays the boy in the commercial). The music video (shown below) received over 400,000 views in twelve years.

Spread

The song has been used in YTPMV and mashups at least since July 2013. On July 7th, 2013, and September 18th, 2013, two earliest found mashups which used the song were posted by YouTube^[18][19] user Trogdorbad and websiteuser (shown below, left and right), although earlier examples of use could exist.

On December 13th, 2014, a collective of mashup artists including Ph03n1x, Cryptik, Boku No Pickle-O, Publick Enema Number 1, Mike Spamm, OjmacojThe2nd and Rotorballs Cockwelder released compilation album titled "Reese's Puff Core" which included 12 mashup tracks^[4] based on the rap verse from the commercial (shown below).^[4]

The album sparked a mashup trend, with producers on Soundcloud and YouTube creating mashups based on the verse. While many of the mashups created during the early 2015 period were since removed by Soundcloud and YouTube, some of the earliest viral versions, a Caramelldancen mashup, was uploaded to Soundcloud^[5][6] prior to January 12th, 2015, by producer Cryptic (reupload^[7] shown below, left). On January 24th, 2015, YouTuber^[8] Demi made the earliest preserved YouTube^[8] upload of a Reese's Puffs mashup, a Thomas the Tank Engine mashup that gained over 48,200 views in seven years (shown below, right).

On February 22nd, 2015, YouTube^[9] user Ash Cool Bro uploaded one of the most popular mashups based on the song, an "Uptown Funk" mashup that gained over 3.4 million views in seven years (shown below, left). On May 27th, 2015, YouTuber^[10] iDubbbz danced to the mashup in his 100,000 subscriber special video, with the upload gaining over 6.8 million views in seven years (shown below, right). On December 8th, 2015, YouTube^[11] user C4RDINAL uploaded the clip of iDubbbz's dance which gained over 3.7 million views in six years.

In the following years, multiple mashups based on the song were posted on YouTube, Soundcloud and, later, TikTok. For example, on October 2nd, 2016, YouTube^[12] user Swifty Edits posted a You Reposted in the Wrong Neighborhood mashup that garnered over 400,000 views in five years (shown below, left). On December 20th, 2020, YouTube^[13] user pirklaser posted a mashup with "Mass Destruction" from Persona 3 which gained over 141,000 views in one year (shown below, right).

Misery x CPR x Reese's Puffs

On January 16th, 2022, TikToker^[14] misc_mashup uploaded a version of Misery x CPR mashup, which went viral in the previous month, in which they added the Reese's Puffs rap. The video gained over 1.1 million views and 151,500 likes in one month (shown below, left). On January 20th, TikToker^[15] @iimmy_xx posted the earliest found viral meme in which each of three vocal tracks in the mashup was assigned to a character (Spider-Men from Spider-man: No Way Home). The post gained over 1.9 million views and 530,000 likes in one month (shown below, right).

Starting on January 21st, memes based on the mashup were posted on Twitter and YouTube, with users distributing vocal tracks between three or more characters. For example, on that day, Twitter^[16] user @boysbffs posted a VALORANT version of the meme, which gained over 680 retweets and 2,500 likes in one month (shown below).

duelist trio back at it again#valorant #incorrectvalorant #yoru #phoenix #jett pic.twitter.com/akxqVIRTca

— 💒 (@boybffs) January 21, 2022

In February 2022, on TikTok,^[17] the song was used for word randomizer filter memes, as well as for animations similar to those posted to Twitter and YouTube. As of February 17th, 2022, over 239,700 videos using the mashup were posted on the platform.

Various Examples

Search Interest

External References