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Scary Logos refer to a variety of vintage television production company logos that were used as bumper sequences between the 1960s and early 1990s. Although their perceived eeriness has been disputed, a handful of pre-roll animations have been found to cause fear in many viewers, most notably the logos of Screen Gems and Viacom nicknamed “S From Hell” and “V of Doom," respectively.
As early as 1998, television fans were discussing the frightening aspects of these vintage logos online. One of the earliest threads was posted to the rec.sport.pro-wrestling Usenet newsgroup on September 16th, 1998 asking if others found the "Big Purple Viacom 'V' of Doom" (shown below, left) scarier than the booming voice that said "Viacom" (shown below, right) in their 1990s bumpers. Three of the posters agreed that the V of Doom had invoked fear in them when they were younger.
In July 1999, the question of scariest television logo was opened up for debate on rec.arts.tv, where the "V of Doom" was again referenced. A number of other posters also brought up the 1974 Screen Gems logo (shown below), in which the S and G merge together on a yellow background with eerie music. This particular instance was further discussed in another thread later that September. By February 2001, this logo had been given the nickname the “S from Hell,” which quickly spread outside of Usenet, appearing in a thread about the closing credits for Gidget and I Dream of Jeannie on the Sitcoms Online message board in July 2002.
In 2002, two separate single serving sites about the Screen Gems logo and its history were created on Homestead and Angelfire. Between 2002 and 2003, both the V of Doom and S from Hell, along with other scary logos, were discussed on a number of Usenet groups including alt.tv, alt.culture.us.1970s, alt.religion.kibology, alt.revenge, rec.arts.tv and rec.arts.animation. In July 2003, a Yahoo! group dedicated to scary logos launched. Between 2008 and 2011, a number of bloggers began writing about these logos including Nostalgia Junkie, Cartoon Brew and Good Reason. During the same time period, scary logos were discussed on several message boards including Futures Passed, YouChew and the Sega forums. On July 15th, 2011, the single topic Tumblr Fear of the Peacock was created to curate various logo animations that have been labeled "scary." That October, the Scary Logos Wiki launched.
"S From Hell" Documentary
n 2010, The S From Hell, a short horror film-style documentary about the Screen Gems logo directed by Rodney Ascher, premiered at the Sundance Film Festival. The trailer was shared on Boing Boing, Vulture and Logo Design Love that same year. In April 2011, Ascher uploaded the film online (shown below), shortly after which it was picked up by io9, Geek New Wave and Horror News.
As of August 2013, there are more than 37,000 search results for "scary logos" on YouTube including remixes and compilation videos of different logos from vintage television shows.
 Google Groups Archive – rec.sport.pro-wrestling: What do you fear worse:
 Google Groups Archive – rec.arts.tv: TV logos (best/worst/scariest)
 Google Groups Archive – rec.arts.tv: POLL: What REALLY makes a closing logo scary?
 Google Groups Archive – alt.tv.nick-at-nite: (With the S from Hell logo)
 Sitcoms Online – Gidget/I Dream of Jeanie Closing Credits
 Homestead – A Tribute To…The most frightening S ever, The Screen Gems 'S' Logo
 Angelfire (via Wayback Machine) – Screen Gems
 Google Groups Archive – alt.tv: Old Screen Gems Outro ID
 Google Groups Archive – alt.culture.us.1970s: Scary 70's TV logos
 Google Groups Archive – alt.religion.kibology: scary teevee logo
 Google Groups Archive – alt.revenge: "V of Doom"/Viacom logo as revenge tool?
 Google Groups Archive – rec.arts.tv: Modern scary TV logos?
 Google Groups Archive – rec.arts.animation: Scary logos
 YouTube – Search Results for "scary logos"
 Yahoo! Groups (via Wayback Machine) – Scary Logos
 Nostalgia Junkie – Shock And Horror! Logos Of Doom.
 Cartoon Brew – Logophobia
 Good Reason – Scary logos, explained
 Futures Passed – Scary Logos, anyone? (page unavailable)
 YouChew – Post great and scary logos here
 Sega (via Wayback Machine) – Top 10 Scary Logos
 Tumblr (via Wayback Machine) – Fear of the Peacock
 The S From Hell (via Wayback Machine) – Home
 Boing Boing – The S From Hell: a documentary by Rodney Ascher
 Vulture – Watch the Trailer for Bizarre Documentary The S From Hell
 Logo Design Love – The S From Hell
 Vimeo – The S From Hell
 io9 – Watch "The S From Hell," a short documentary about people scared of the Screen Gems logo
 Geek New Wave – THE S FROM HELL: Unique Horror/Documentary Looks At The Scariest Logo Ever Made
 Horror News – Film Review: The S From Hell (short film) (2010)
Aug 14, 2013 at 05:41PM EDT
Aug 14, 2013 at 05:54PM EDT
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