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Updated Apr 03, 2024 at 04:26PM EDT by Don.

Added Nov 10, 2012 at 11:38AM EST by TehSexyBrony.

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Why did you buy so much Gak!? Because Season 3 told me to


Gak is a putty toy and a modeling compound of variable colors that has been sold for distribution to children. While the product has enjoyed popularity since its release in 1992, it became notable online with the airing of re-branded commercials during the third season premiere of Hasbro's animated TV series My Little Pony: Friendship is Magic in November 2012.


According to Wikipedia,[3] the original edition of Gak by Mattel was manufactured in 1992, but ceased production several times throughout the years, making few, short-lived comebacks. In 2012, the product was reintroduced with licensing by Nickelodeon in commercials proclaiming "Gak is Back" (shown below) that were frequently played on several children's networks.

On October 20th, Gak commercials were aired on The Hub network during a Bronystate livestream (shown below, left) showing a rerun of the My Little Pony episode "Winter Wrap Up", four ads being shown in a row during a single commercial break. During the stream, many viewers began commenting and poking fun at the repetitive ads in the chat room. However, due to the fewer amount of viewers present at the time, the subject was soon dropped thereafter.

Four weeks later, during the season three premiere of the show on November 10th, a larger majority of livestream viewers attended and quickly took notice of the frequent Gak ads, causing the chat room to be flooded with numerous Gak-related spam (shown below, right).

Notable Developments

Following the second livestream, Gak-related threads subsequently appeared in the /mlp/ (My Little Pony) board on 4chan.[5] The same day, the Gak commerical was featured on the My Little Pony fan blog Equestria Daily,[1] an "Ask Gak" Tumblr[2] was created and a Gak thread was submitted to the My Little Pony fan forum Canterlot.[6] Redditor UDNTOME submitted a post entitled "Gak Gak Gak Gak Gak Gak" to the /r/MLPLounge[4] subreddit (shown below), which received over 165 up votes and 115 comments within the next three days. "Gak" simultaneously appeared on other nonprofit Brony chats, as well.

memecore MLPLOUNGE comments related .GAK GAK GAK GAK GAK GAK (self.MLPLounge) submitted 3 days ago by UDNTNOME 110. Θ o GAK IS SMOOZE 116 comments. share. source. save. hide. report hide all child comments

For the remainder of November 10th, the Bronystate chat, along with the site's regulars, experienced endless "Gak" spam. The following night, the site's moderators enabled a setting that automatically kicked any attendant that mentioned the word within the chat.

[18:24:17]- [18:24:17] End of/MOTD command. [18:24:17] 71.23.rsm.vts is now your hidden host [18:24:17] INOTICE InfoServ]: Message(s) of the Day*** [18:24:17] INOTICE InfoServ]: [PonyChat Tip] Notice from Kabaka, posted 01:38 on 10/13/2012: [18:24:17] [NOTICE InfoServ]: Want to start your own channel? It's easy: just / join CHANNEL (replace CHANNEL with your desired name). If you want to register it (highly recommended), see and you can get auto-op, topic Kick [18:24:17 NOTI 01:32 on 10/13/20 You were kicked by Sumica from [18:24:17] [NOTIC #bronystate (talk of gak,thats a paddlin, rtificate. Set your IRC clients to [Kicks: 1442]). erwise. [18:24:17] [NOTIC [18:24:18] ]_E_Sn Baka-Neku Silver_Spoon SadisticPony007 RedHelper Nyx Boodfire ryaxnbasus MLP_Brovakiin NullRadix Karaoke scout19_tf2 DRHUnleashed DoombringerZero AttackWithHugs thisguy VenHur pony_385476 Spitfire Derpy_Hooves haseo348 JRP Arcane Buytoast twilight_sprinkle Rustymeat Cypresswolf the_real_pony_1604 @NittanyーDiscord TommyP 123 Uncouth CrimsonPhoenix taoumi +Phase4 spitfirecolt Rejoin Close uff RarityIsCool Submit

Notable Examples


Many viewers created fanarts, image macros and animated GIFs inspired by the Gak fad. Additional examples can be found on Tumblr[7] under the tag "#gak."

l. For One. Welcome Our NewGak Overlords GAK GAKEVERYWHERE GAK GAK M------------ USED TO BEAN ADVENTURER It's impossible for another meme to become unfunny, unoriginal and hated as quickly as this. TOOKAN ARROW N THE KNEE Gak /mlp/


Several YouTubers uploaded YouTube poop videos featuring Gak commercial footage in My Little Pony scenes, while others created music remixes featuring audio from the commercials.

Search Interest

External References

[1] Equestria Daily – Gak Gak Gak

[2] Tumblr – Ask Gag

[3] Wikipedia – Nickelodeon_Toys#Gak\

[4] Reddit – Gak Gak Gak Gak Gak

[5] 4chan – /mlp

[6] Canterlot – Gak Ready

[7] Tumblr – #gak

Recent Videos 32 total

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Top Comments


Personally, I think this is a genuine achievement; the life cycle of a meme compressed into less than twenty four hours. Take note, researchers; We have just born witness to the birth, life and death of a meme in a single day.


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