About

Taylor Swift's "Delicate" Music Video refers to a series of jokes, memes and online discussion about the music video for the Taylor Swift song "Delicate."

Origin

On March 11th, 2018, Taylor Swift released the music video for her song "Delicate" premiered during the iHeartRadio awards and was later uploaded to YouTube. ^[1] The video features Swift receiving a golden ticket that makes her invisible to the public. She spends the video dancing around crowds at an opera house, subway and in the street. Within 24 hours, the video (shown below) received more than 7.7 million views.

Spread

That day, Swift shared the video on Twitter. ^[2] The post (shown below, left) received more than 29,000 retweets and 74,000 likes in 24 hours.

Additionally, Redditor ^[3] it was shared on the /r/TaylorSwift subreddit. The post received more than 750 points (84% upvoted) and 560 comments.

Following the release of the video, many online made jokes about the scene in the video in which Swift makes a series of faces into a mirror. Redditor^[4] colt1215 posted a series of the faces in juxtaposition to similar-looking emojis. The post (shown below, left) received more than 160 points (93% upvoted) in less than 24 hours.

Twitter^[5] user @swiftie_77 tweeted one of the faces as the punchline to the caption "Inner me: oh!! here comes your crush.. just act normal.. just act normal Me :" The post (shown below, center) received more than 240 retweets and 1,000 likes in 24 hours.

Twitter^[6] user @alexandergold tweeted, "'The #DelicateMusicVideo is bad.' Me, an intellectual:"." The tweet (shown below, right) received more than 600 retweets and 2,100 likes.

That day, Twitter^[7][8] published two Moments pages about the release of and the reaction to the music video.

Accusations of Plagiarism

Following the release of the video, many online noted how similar the music video was to a 2016 commercial for the perfume Kenzo directed by Spike Jonze (shown below).

That day, Twitter^[9] user @wtfcylon tweeted, "taylor swift's 'delicate' video is a poor man's version of spike jonze's ad for Kenzo, this bop deserved more." They included screenshots of both videos (shown below, left).

Throughout the day, more people on Twitter posted about the similarities between the two (examples below, center and right).

Search Interest

External References