About

Then I Walk In refers to a catchphrase and meme trend based on a series of comments left by model and looksmaxxer Alexander the Great (alexanderthegreat025), also known as the Then I Walk In Guy, on numerous videos in which he posted a selfie in the comments section along with a boisterous caption celebrating his looks, including the most notable caption, "Then I walk in."

The comments began to go viral on TikTok in late September and early October 2026 and received criticism from TikTokers regarding the user's looks, with many finding the posts cringeworthy. As the comments garnered virality, TikTokers began referencing them in other comment sections, often by posting their own selfie or reposting Alexander's selfie and writing the caption, "Then I walk in." Some also used the selfie as an exploitable format, editing the original with different visual changes.

Origin

In September 2026, TikToker and model @alexanderthegreat025 started posting a selfie, taken outside of his ex-girlfriend's school, under a variety of TikTok videos. He would accompany the image with captions like, "Then I walk in," as if flexing his good looks. The image started spreading on TikTok as early as September 28th, 2026, according to TikToker @shhitsmily.^[1]

On September 30th, 2026, TikToker^[2] @pichichi.914 posted a meme consisting of an image of someone with their hair cut like Mickey Mouse ears under the caption, "When you give the barber with no customers a chance but he genuinely ruins your life," gaining over 2 million views in a month.

Under the video, TikToker @alexanderthegreat025 posted a selfie and wrote, "I deserve a barber?" The comment gained over 6,100 likes and over 300 replies, many of which make fun of his appearance and the comment itself. This is one of the most popular examples.

Spread

The image of Alexander spread on TikTok over the course of October 2026, inspiring memes. One of the most popular related memes saw TikTokers post selfies of either themselves or Alexander in comment sections with captions like, "Then I walk in."

On October 8th, 2026, TikToker^[3] @5x5×5l posted the image with the caption, "Genuinely who is this guy bro," gaining over 115,000 views in three weeks.

On October 22nd, TikToker^[4] @290dan posted a meme based on the image that gained over 2 million views in five days.

That day, Alexander the Great posted a video on TikTok^[5] playing into the meme, pretending to be someone who spotted him walking randomly on the sidewalk, garnering over 2.4 million views in five days.

On October 24th, 2026, TikToker^[6] @georgegaraway posted a video in which he dresses up as Alexander, garnering over 3 million views in three days.

Various Examples

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Search Interest

External References