This Video Was Generated by Sora, the New Model by OpenAI

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About

This Video Was Generated by Sora, the New Model by OpenAI is a catchphrase used in a series of parodies on Twitter / X, and elsewhere, that wrongfully label normal viral videos as AI-generated videos, referencing tweets about OpenAI's new AI Video generator Sora which released in February 2024.

Origin

On February 15th, 2024, OpenAI posted a tweet^[1] that announced Sora, the company's new text-to-video software. The tweet included an AI-generated video, gaining over 183,000 likes in three days.

Later February 15th, 2024, X^[2] user @duborges tweeted his own Sora-generated video with a long-form caption, reading in bold text, "This video was generated by Sora." His caption also included italicized text reading his prompt. The tweet gained over 15,000 likes in three days (shown below).

This video was generated by Sora.

That's the new model by OpenAI. The most advanced text-to-video tool created so far.

I'll share the videos here. Absolutely insane.

Prompt: This close-up shot of a Victoria crowned pigeon showcases its striking blue plumage and red chest. Its… pic.twitter.com/ktvReYWvGZ

— Eduardo Borges (@duborges) February 15, 2024

On February 16th, 2024, X^[3] user @jojammss posted the first-known viral parody of the format, attaching a video of Jerma eating a burger with, "This video was generated by Sora, the new model by OpenAI. 𝘗𝘳𝘰𝘮𝘱𝘵: 𝘔𝘢𝘯 𝘪𝘯 𝘢 𝘳𝘦𝘥 𝘴𝘩𝘪𝘳𝘵 𝘵𝘢𝘬𝘦𝘴 𝘢 𝘣𝘪𝘵𝘦 𝘰𝘶𝘵 𝘰𝘧 𝘢 𝘭𝘢𝘳𝘨𝘦 𝘣𝘶𝘳𝘨𝘦𝘳 𝘢𝘯𝘥 𝘨𝘭𝘦𝘦𝘧𝘶𝘭𝘭𝘺 𝘦𝘹𝘤𝘭𝘢𝘪𝘮𝘴 𝘩𝘰𝘸 𝘨𝘰𝘰𝘥 𝘪𝘵 𝘪𝘴." The tweet received roughly 127,000 likes in two days (shown below). It also received a community note.

This video was generated by Sora, the new model by OpenAI.

𝘗𝘳𝘰𝘮𝘱𝘵: 𝘔𝘢𝘯 𝘪𝘯 𝘢 𝘳𝘦𝘥 𝘴𝘩𝘪𝘳𝘵 𝘵𝘢𝘬𝘦𝘴 𝘢 𝘣𝘪𝘵𝘦 𝘰𝘶𝘵 𝘰𝘧 𝘢 𝘭𝘢𝘳𝘨𝘦 𝘣𝘶𝘳𝘨𝘦𝘳 𝘢𝘯𝘥 𝘨𝘭𝘦𝘦𝘧𝘶𝘭𝘭𝘺 𝘦𝘹𝘤𝘭𝘢𝘪𝘮𝘴 𝘩𝘰𝘸 𝘨𝘰𝘰𝘥 𝘪𝘵 𝘪𝘴. pic.twitter.com/hIkQVfO3Ak

— jojamms ☆ (@jojammss) February 16, 2024

Spread

Going into February 2024, users on the platform continued to post parodies that wrongfully labeled videos as Sora-generated. For instance, on February 16th, 2024, X^[4] user @_dwaingang posted a video of a "𝘗𝘳𝘰𝘮𝘱𝘵: 𝘊𝘩𝘪𝘭𝘭 𝘭𝘪𝘵𝘵𝘭𝘦 𝘮𝘰𝘯𝘬𝘦𝘺 𝘸𝘪𝘵𝘩 𝘢 𝘧𝘪𝘵 𝘴𝘰 𝘧𝘪𝘳𝘦 𝘩𝘦 𝘨𝘦𝘵𝘴 𝘯𝘦𝘳𝘷𝘰𝘶𝘴." The tweet gained over 1,300 likes in two days (shown below).

This video was generated by Sora, the new model by OpenAI.

𝘗𝘳𝘰𝘮𝘱𝘵: 𝘊𝘩𝘪𝘭𝘭 𝘭𝘪𝘵𝘵𝘭𝘦 𝘮𝘰𝘯𝘬𝘦𝘺 𝘸𝘪𝘵𝘩 𝘢 𝘧𝘪𝘵 𝘴𝘰 𝘧𝘪𝘳𝘦 𝘩𝘦 𝘨𝘦𝘵𝘴 𝘯𝘦𝘳𝘷𝘰𝘶𝘴. pic.twitter.com/8tCteSe3kV

— Tom (@_dwaingang) February 16, 2024

On February 17th, 2024, X^[5] user @cvsilly_ posted a sped-up video of a man running on a treadmill, joking that the prompt was "𝗛𝗼𝗹𝘆 𝗳𝘂𝗰𝗸𝗶𝗻𝗴 𝘀𝗵𝗶𝘁," gaining over 5,700 likes in less than a day (shown below).

This video was generated by Sora, the new model by OpenAI.

𝗣𝗿𝗼𝗺𝗽𝘁: 𝗛𝗼𝗹𝘆 𝗳𝘂𝗰𝗸𝗶𝗻𝗴 𝘀𝗵𝗶𝘁 pic.twitter.com/HDMbYS1Zps

— 𝅙 (@cvsilly_) February 18, 2024

Various Examples

This video was generated by Sora, the new model by OpenAI.

𝘗𝘳𝘰𝘮𝘱𝘵: 𝘞𝘩𝘪𝘵𝘦 𝘸𝘰𝘮𝘢𝘯 𝘦𝘢𝘵𝘴 𝘣𝘳𝘦𝘢𝘥, 𝘢𝘶𝘯𝘵 𝘣𝘪𝘵𝘤𝘩 𝘴𝘭𝘢𝘱, 𝘸𝘩𝘪𝘵𝘦 𝘸𝘰𝘮𝘢𝘯 𝘭𝘢𝘶𝘨𝘩𝘴, 𝘱𝘪𝘢𝘯𝘰 𝘥𝘶𝘩𝘩, 𝘩𝘰𝘶𝘴𝘦 𝘦𝘷𝘪𝘤𝘵𝘪𝘰𝘯, 𝘤𝘰𝘰𝘭 𝘣𝘢𝘴𝘴 𝘰𝘶𝘵𝘳𝘰 𝘮𝘶𝘴𝘪𝘤 pic.twitter.com/BZQyMpMmzn

— víty 🍕 (@vvvorvvtorvitor) February 17, 2024

This video was generated by Sora, the new model by OpenAI.

prompt: lowkey talented crocodile pic.twitter.com/DxsYnGNHuh

— Milk Ape 🦍 (@milk__ape) February 17, 2024

This video was generated by Sora.

That's the new model by OpenAI.
The most advanced text-to-video tool created so far.

Absolutely Amazing. pic.twitter.com/reAucY9tP6

— Gangster Broly (@SLASHER13K) February 17, 2024

This video was generated by Sora, the new model by OpenAI.

Prompt: Super Mario throwing Toadsworth, Blue Toad, and Princess Peach off of the Delfino Airstrip, loud belching, Nintendo GameCube capture, affordable housing. pic.twitter.com/IsIHgzH1Zc

— TONY GRAYSON 💥 (@graysonZ80) February 17, 2024