Origin

On May 23rd, 2005, Tom Cruise made an appearance on The Oprah Winfrey Show, possibly orginally to promoted the upcoming remake War of the Worlds. Instead, Cruise went wild, exclaiming he's never felt this way and let the world know he loves Katie Holmes.

Since the incident, many websites, films, celebrities and talk shows began to use it as a joke or as a term to say that Cruise is indeed insane.

Dane Cook

Scary Movie 4

The Sims

Many Youtube videos have re-edited the video to make it seem as Cruise is trying to kill Oprah, rather than exclaim his love for Katie

Or re-edit it as to make it seem he's receiving a gift of some sort

Going to Crue Fest

Katie Holmes appeared on The David letterman showing whilst promoting Batman Begins and discusses the incident with Letterman