Translator San / He Just Doesn't Give a Fuck

Translator San / He Just Doesn't Give a Fuck

Part of a series on Electronic Entertainment Expo (E3). [View Related Entries]

Updated May 26, 2013 at 02:09PM EDT by RandomMan.

Added Jun 08, 2009 at 06:44PM EDT by Joe SvEnson.

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Translator San (a.k.a "He Just Doesn't Give a Fuck") refers to Japanese-English interpreter Takayuki Nushida who became the subject of an exploitable photoshop meme after translating at an E3 event using a pen and notepad.


At Sony's press conference at E3 2009 held on June 2nd, Kazunouri Yamauchi, the CEO of Polyphony Digita gave a presentation for an upcoming Gran Turismo title for PlayStation Portable. Yamauchi was accompanied by an interpreter who opted to read his hand-written translations from a notepad, rather than the conventional real-time translation that is more commonly used during press conferences.


Nushida's dillegent note-taking was seen by many viewers as comically out of place and aloof, instantly leading to a lengthy photoshop thread[1] on 4chan's /v/ (video games). Later that day, a YouTube video of the presentation titled "He Just Doesn't Give a Fuck" was uploaded, receiving over 100,000 views in the first two years. Soon, more photoshopped pictures of the GT5 translator began to surface across sites like NeoGAF[1], Kotaku[2], the IGN boards[3], Game Trailer Forums[4], and the Japanese blog Hatimaki.[5] Between June 9th and June 10th, two YouTube compilation videos showcasing the photoshopped variations from the aforementioned threads were uploaded.

Redux at 2010 E3

On June 17th, 2010, both Kazunouri Yamauchi and Takayuki Nushida appeared on gaming TV network G4's to discuss the release of Gran Turismo 5 on Sony's PlayStation 3.

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Search Interest

Search queries spiked in June of 2009, immediately after the E3 event, and dramatically fell off until June the following year around the same time as E3 2010.

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