About

You Did Not Eat That is an Instagram photo blog which highlights various photos and selfies of people in svelte physique posing with sugary or high-calorie foods.

Origin

On April 6th, 2014, the “You Did Not Eat That” Instagram feed was launched, which initially featured food porn-style photographs of desserts and dishes before it switched to highlighting pictures of fashion and fitness models posing with high-calorie or junk foods. On April 21st, the first instance of this kind was uploaded to the feed, which shows fashion blogger Chiara Ferragni posed with a full glass of milkshake, speculating that she did not actually consume the dessert drink (shown below).

"that milkshake is way too perfect looking to convince us it was consumed #youdidnoteatthat"

As the title of the blog suggests, the photographs are curated under the humorous assumption that the models only posed with the food, but did not actually consume them, in order to maintain their physical fitness.

Spread

On May 20th, 2014, the NYMag^[1] fashion blog The Cut interviewed the anonymous curator behind the Instagram feed, who revealed that she was inspired to create the blog after witnessing people in fashion industry who would pose for a photograph with delicious-looking food without actually having a taste of it. The same day, the Instagram^[6]feed reblogged a photo of Ferragni posed with a Magnum ice cream bar, with a caption joking that the fashion blogger was being paid by the company to post a picture of herself with their ice cream product (shown below). Within three weeks, the photo gained over 1,230 likes and 450 comments.

Over the next week, the women's interest blog The Gloss^[2] published an article about the Instagram feed and several notable examples were highlighted on The Huffington Post.^[4] On June 7th, the social activist news blog Ryot^[5] published an article criticizing You Did Not Eat that for potentially encouraging eating disorders. The same day, You Did Not Eat That^[7] highlighted a photograph of a shirtless man eating food from the McDonald's fast food chain, which garnered upwards of 1,800 likes and 150 comments winth 48 hours (shown below).

Notable Examples

Search Interest

External References