White Powdered Oranges

About

White Powdered Oranges refers to multiple food porn videos of extraordinarily juicy oranges that are covered in white powder being cut in half and squeezed by Chinese farmers on TikTok. In mid-2022, the videos frequently appeared on people's "For You" pages and American creators started parodying the videos by trying (and failing) to recreate the juiciness with their own fruit at home. The videos originally came from China's Douyin app and the oranges are actually called "ehime jelly oranges" (爱媛果冻橙), being a cross-breed of oranges and tangerines native to Japan. The white powder is a clay used to protect the fruit from pests.

Origin

In April 2022, videos sourced from Douyin^[1] were reposted to TikTok, primarily by one TikTok^[2] account called @love_fruitss. On April 3rd, 2022, love_fruitss posted a TikTok^[3] that was its first to feature a white powdered orange being cut and then squeezed for its juices, earning roughly 1.3 million plays and 25,300 likes in two months (shown below, left). On April 14th, 2022, love_fruitss posted another TikTok^[4] that received roughly 295.5 million plays and 19.2 million likes in two months (shown below, right).

Spread

On April 20th, 2022, TikToker^[5] nickbuthappy posted a green-screen reaction to one of love_fruitss's videos, earning roughly 2.2 million plays and 179,900 likes in two months (shown below, left). Going into May and June 2022, the TikTok account love_fruitss continued to post orange content, consistently earning millions of plays for each video. For instance, on June 13th, 2022, love_fruitss posted a TikTok^[6] that received roughly 5.9 million plays and 445,500 likes in 11 days (shown below, right).

In June 2022, more American TikTokers were exposed to the white powdered orange content. As a result, many started to parody the videos, trying and failing to recreate the juiciness of the jelly oranges at home. For instance, on June 21st, 2022, TikToker^[7] britneyforprez referenced the white powdered oranges in a video that earned roughly 7.1 million plays and 712,100 likes in three days (shown below, left). On June 22nd, 2022, the TikTok^[8] account ayoits_day posted a video of them cutting a white powdered banana in half, earning roughly 6.3 million plays and 418,200 likes in two days (shown below, right).

Various Examples

Search Interest

External References