You Lose Continue tiktok examples from the trend.

You Lose. Continue?

Part of a series on Tekken. [View Related Entries]

Updated Nov 09, 2021 at 05:43PM EST by Zach.

Added Nov 04, 2021 at 10:38AM EDT by Philipp.

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About

You Lose. Continue? refers to a series of memes that parody the "Continue?" screens of fighting games, which ask the player to confirm that they wish to continue playing after losing. Spawned by a viral TikTok, the format was popularized on the app in October 2021, becoming a trend that used the song "Kitsch" from Tekken 4 as a sound effect.

Origin

In arcade fighting games such as Street Fighter and Tekken, upon loss, the game would offer the player to insert additional coins or an input request to continue playing, with a countdown from 10 to 0 taking place. The countdown screen still appears in some modern fighting videogames such as the Tekken series (example videos shown below).



On September 25th and 27th, TikToker[1][2][3] @supashek posted five videos in which he, wearing different outfits, portrayed various archetypes of fighting game opponents, mocking the viewer over their loss. The TikToks, which used the song "Kitsch" from Tekken 4 soundtrack, received from 250,000 to 1.6 million views in one month (examples shown below).


https://www.tiktok.com/embed/v2/7012062718379298053
https://www.tiktok.com/embed/v2/7012379997058944261
https://www.tiktok.com/embed/v2/7012691901719530757

Spread

Starting in late September 2021, other TikTokers started creating similar videos, dressing as fighting game characters and mocking the viewer or making jokes about fighting game tropes. For example, on September 27th, TikToker[4] babamadethis posted a video that gained over 115,200 views and 15,300 likes in one month (shown below, left). On September 29th, TikToker[5] posted a video that gained over 1.8 million views and 443,500 likes in the same period (shown below, right).


https://www.tiktok.com/embed/v2/7012805360582937861
https://www.tiktok.com/embed/v2/7013570729312603397

In October 2021, multiple viral versions of the meme were posted on the app, with over 4,300 videos using "Kitsch" posted. Some versions were also reposted to other platforms. For example, on November 3rd, 2021, Twitter[6] user @Freddie_PowPow reposted their own TikTok, with the video gaining over 106,200 views, 2,800 retweets and 10,500 likes in one day (shown below).


Various Examples


https://www.tiktok.com/embed/v2/7012985992625802502
https://www.tiktok.com/embed/v2/7015022852407676165
https://www.tiktok.com/embed/v2/7016122674065820933

https://www.tiktok.com/embed/v2/7016060537146445061
https://www.tiktok.com/embed/v2/7015997135913094405
https://www.tiktok.com/embed/v2/7019408553580514565

Search Interest

External References

[1] TikTok – @supashek

[2] TikTok – @supashek

[3] TikTok – @supashek

[4] TikTok – @babamadethis

[5] TikTok – @mochahazelnut77

[6] Twitter – @Freddie_PowPow

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