You're Gonna Love Our Pizza
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About
You're Gonna Love Our Pizza refers to a series of absurd meme videos using a quote from The Middle character Brick Heck (Atticus Shaffer) saying, "You're gonna love our pizza." The meme built on the We Just Got 8 Free Pizzas meme and SueTok. The You're Gonna Love Our Pizza videos used deep fried filters and CapCut effects like flame explosions and laser eyes to create post-YouTube Poop content under the Brainrot and Lobotomy genres. Many of the videos also referenced the Frank Heffley Schizophrenia meme.
Origin
On November 29th, 2016, season 8, episode 7 of The Middle titled, "Look Who's Not Talking," aired on American television. Part of the episode was about the son character Brick Heck (played by Atticus Shaffer) developing a new vocal tick which was saying, "You're gonna love our pizza."[1]
On June 27th, 2020, YouTuber[2] Craig Cunningham clipped the episode's "You're gonna love our pizza" segments, receiving over 34,400 views in five years (shown below).
In February and March 2025, a meme called We Just Got 8 Free Pizzas went viral on TikTok, started by TikToker[3] @_thomasbae_ on February 16th. The meme largely inspired the You're Gonna Love Our Pizza meme.
On March 19th, 2025, TikToker[4] @francandfiends combined the We Just Got 8 Free Pizzas and SueTok memes with the You're Gonna Love Our Pizza clip into one video, receiving over 351,200 likes in five days (shown below).
@francandfiends pizza #fyp #foryou #foryoupage #8freepizzas #brick #bricktok #youregonnaloveourpizza #suetok #mraziz #bricklaugh #themiddle ♬ original sound – Franc&Fiends
Spread
In the following days, others added to the trend by remixing the You're Gonna Love Our Pizza scene. For instance, on March 21st, 2025, TikToker[5] @theedinker shared a video with the scene, gaining over 719,700 likes in three days (shown below).
@theedinker You’re gonna love our pizza, we just got 8 free pizzas #brick #bricktok #pizza #themiddle ♬ original sound – dinker
On March 23rd, TikToker[6] @realmattmoeller shared a video of himself lip dubbing the video's audio, receiving over 24,100 likes in a day (shown below).
@realmattmoeller You’re gonna love our pizza 🙏🏼😭 #bricktok #memestiktok #meme ♬ original sound – dinker
Related Memes
SueTok / I Won a Contest!
SueTok, also referred to as Sue Heck Lobotomy Core or I Won a Contest, is a viral series of extremely edited, filtered and bass-boosted videos on TikTok that revolve around the character Sue Heck (played by actress Eden Sher) who's the daughter in the American sitcom The Middle. A majority of the content on SueTok is a clip from the 16th episode of season 2, titled "Hecks on a Plane," in which Sue is seen coming home after winning a contest, followed by disdain from her family. She screams, "Oh my god! I won a contest!" in the clip. SueTok aesthetics can be attributed to YouTube Poops or the 2020s aesthetics of lobotomy and brainrot content. Its visuals could also be described as deep-fried or moldy with added CapCut effects and filters like those used by Cookie King or Jeremiah Springfield. The SueTok trend started in early 2025.
We Just Got 8 Free Pizzas
We Just Got 8 Free Pizzas is a series of memes, including video edits, based on a scene from the sitcom TV show The Middle in which the character Frankie Heck (played by actress Patricia Heaton) walks into the room with eight pizzas and announces, "We just got eight free pizzas," followed by Brick Heck (Atticus Shaffer) dancing and laughing in celebration. The scene originates from 2017's season 8, episode 22 and became the subject of video edits on TikTok in mid-March 2025. The meme takes inspiration from SueTok, which were popularized on TikTok in January 2025. Some versions of the meme combine it with references to the Frank Heffley Schizophrenia meme.
Various Examples
https://www.tiktok.com/embed/v2/7484309245077294338
https://www.tiktok.com/embed/v2/7484354346126265622
https://www.tiktok.com/embed/v2/7484457453736758559
https://www.tiktok.com/embed/v2/7484589973782400278
Search Interest
External References
[1] IMDb – Look Who's Not Talking
[2] YouTube – The Middle Clip #69- 'You're Gonna Love Our Pizza'
[3] TikTok – @_thomasbae_
[4] TikTok – @francandfiends
[5] TikTok – @theedinker
[6] TikTok – @realmattmoeller
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