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SueTok / I Won a Contest!
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About
SueTok, also referred to as Sue Heck Lobotomy Core or I Won a Contest, is a viral series of extremely edited, filtered and bass-boosted videos on TikTok that revolve around the character Sue Heck (played by actress Eden Sher) who's the daughter in the American sitcom The Middle. A majority of the content on SueTok is a clip from the 16th episode of season 2, titled "Hecks on a Plane," in which Sue is seen coming home after winning a contest, followed by disdain from her family. She screams, "Oh my god! I won a contest!" in the clip. SueTok aesthetics can be attributed to YouTube Poops or the 2020s aesthetics of lobotomy and brainrot content. Its visuals could also be described as deep-fried or moldy with added CapCut effects and filters like those used by Cookie King or Jeremiah Springfield. The SueTok trend started in early 2025. Variant memes like We Just Got 8 Free Pizzas and You're Gonna Love Our Pizza, both centering on The Middle character Brick Heck (played by Atticus Shaffer), surfaced in March 2025.
Origin
On January 7th, 2025, TikToker[1] @bimbobbitty posted an analog horror and creepypasta-inspired edit of a scene in the sitcom The Middle, showing the daughter character Sue Heck coming home and screaming, "Oh my god! I won a contest!" The video received over 18,800 likes in two months (shown below).
@bimbobbitty #themiddle #middle #the #analoghorror #creepy #creepypasta #funnyvideo #show ♬ original sound – Kalister
The abovementioned edit used a scene from the 16th episode of season 2, titled, "Hecks on a Plane,"[2] which was shared a few weeks earlier by TikToker[3] @wcnm78.edit on December 13th, 2024, gaining over 33,700 likes in three months (shown below).
Sue is seen coming home after winning a contest, followed by disinterest from the family. The mother of the family explains that they were so indifferent because most of the contest prizes Sue had previously won were mediocre.
@wcnm78.edit #fyp #foryou #foryoupage #tvshow #fypシ゚viral #movie #themiddle #fypシ #rival #foryou ♬ original sound – 78
Spread
On January 16th, 2025, TikToker[4] @meginct shared a variation of the original Sue Heck edit, introducing sound effects akin to the ones used on FlopTok. The video received over 92,600 likes in a month (shown below).
@meginct #themiddle ♬ original sound – Yasss queennssss
On January 25th, TikToker[5] @g0ldiek00pa majorly rebranded SueTok by editing their videos with less dark themes, more spontaneous sound effects and earrape audio. The video received over 154,000 likes in a month (shown below).
@g0ldi3k00pa
On January 28th, 2025, TikToker[6] @_thomasbae_ shared a rendition that adapted @g0ldiek00pa's editing style by making it more saturated and filtered. The video received over 107,200 likes in two months (shown below).
@_thomasbae_ ÆEEEE #fyp #themiddle #mental #💜 #limelips ♬ original sound – 💜🧙♀️Thomas🧙♀️💜
"SueTok"
The term SueTok itself was coined in the comment section of a video shared by TikToker[7] @gyattrice on February 7th, 2025. User @ticklesurholee wrote, "Commenting to stay on SueTok," gaining over 11,200 likes in a month and receiving a reply from @gyattrice (shown below).
"SueTok" is notably a portmanteau of "Sue Heck" and "TikTok," similar to the names of various TikTok subcultures like FlopTok, DeepTok and JuggTok, among others.
The video itself received over 278,000 likes in a month (shown below).
@gyattrice sue gets boiled alive #themiddle #fyp #sueheck ♬ sue mitosis – gyattrice
Related Memes
Related Memes
We Just Got 8 Free Pizzas
We Just Got 8 Free Pizzas is a series of memes, including video edits, based on a scene from the sitcom TV show The Middle in which the character Frankie Heck (played by actress Patricia Heaton) walks into the room with eight pizzas and announces, "We just got eight free pizzas," followed by Brick Heck (Atticus Shaffer) dancing and laughing in celebration. The scene originates from 2017's season 8, episode 22 and became the subject of video edits on TikTok in mid-March 2025. The meme takes inspiration from SueTok, which were popularized on TikTok in January 2025. Some versions of the meme combine it with references to the Frank Heffley Schizophrenia meme.
You're Gonna Love Our Pizza
You're Gonna Love Our Pizza refers to a series of absurd meme videos using a quote from The Middle character Brick Heck (Atticus Shaffer) saying, "You're gonna love our pizza." The meme built on the We Just Got 8 Free Pizzas meme and SueTok.
Various Examples
https://www.tiktok.com/embed/v2/7464513132837342495
https://www.tiktok.com/embed/v2/7467335022756777259
https://www.tiktok.com/embed/v2/7464513132837342495
https://www.tiktok.com/embed/v2/7481848557264293150
Search Interest
External References
[1] TikTok – @bimbobbitty
[2] IMDb – Hecks on a Plane
[3] TikTok – @wcnm78.edit
[5] TikTok – @g0ldi3k00pa
[6] TikTok – @_thomasbae_
[7] TikTok – @gyattrice
Top Comment
answearingmachine
Feb 08, 2025 at 11:13PM EST