About

SueTok, also referred to as Sue Heck Lobotomy Core or I Won a Contest, is a viral series of extremely edited, filtered and bass-boosted videos on TikTok that revolve around the character Sue Heck (played by actress Eden Sher) who's the daughter in the American sitcom The Middle. A majority of the content on SueTok is a clip from the 16th episode of season 2, titled "Hecks on a Plane," in which Sue is seen coming home after winning a contest, followed by disdain from her family. She screams, "Oh my god! I won a contest!" in the clip. SueTok aesthetics can be attributed to YouTube Poops or the 2020s aesthetics of lobotomy and brainrot content. Its visuals could also be described as deep-fried or moldy with added CapCut effects and filters like those used by Cookie King or Jeremiah Springfield. The SueTok trend started in early 2025.

Origin

On January 7th, 2025, TikToker^[1] @bimbobbitty posted an analog horror and creepypasta-inspired edit of a scene in the sitcom The Middle, showing the daughter character Sue Heck coming home and screaming, "Oh my god! I won a contest!" The video received over 18,800 likes in two months (shown below).

The abovementioned edit used a scene from the 16th episode of season 2, titled, "Hecks on a Plane,"^[2] which was shared a few weeks earlier by TikToker^[3] @wcnm78.edit on December 13th, 2024, gaining over 33,700 likes in three months (shown below).

Sue is seen coming home after winning a contest, followed by disinterest from the family. The mother of the family explains that they were so indifferent because most of the contest prizes Sue had previously won were mediocre.

Spread

On January 16th, 2025, TikToker^[4] @meginct shared a variation of the original Sue Heck edit, introducing sound effects akin to the ones used on FlopTok. The video received over 92,600 likes in a month (shown below).

On January 25th, TikToker^[5] @g0ldiek00pa majorly rebranded SueTok by editing their videos with less dark themes, more spontaneous sound effects and earrape audio. The video received over 154,000 likes in a month (shown below).

On January 28th, 2025, TikToker^[6] @_thomasbae_ shared a rendition that adapted @g0ldiek00pa's editing style by making it more saturated and filtered. The video received over 107,200 likes in two months (shown below).

"SueTok"

The term SueTok itself was coined in the comment section of a video shared by TikToker^[7] @gyattrice on February 7th, 2025. User @ticklesurholee wrote, "Commenting to stay on SueTok," gaining over 11,200 likes in a month and receiving a reply from @gyattrice (shown below).

"SueTok" is notably a portmanteau of "Sue Heck" and "TikTok," similar to the names of various TikTok subcultures like FlopTok, DeepTok and JuggTok, among others.

The video itself received over 278,000 likes in a month (shown below).

Various Examples

Search Interest

External References