Zenzi
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About
Zenzi was a short-lived prank attempted by members of 4chan in February of 2017 meant to discredit and take down YouTube meme-explainer channel Behind The Meme.
Origin
On February 19th, 2017, an anonymous 4chan user took to /r9k/ to complain about popular YouTube channel "Behind the Meme," and ask how 4chan could take it down. In response, another user suggested that in every video, 4chan commenters demand he cover "Zenzi," a meme that doesn't exist, and downvote every video in which he doesn't cover Zenzi, which they thought would result in Behind The Meme getting frustrated and quitting (screenshot shown below). It appears the original thread has been deleted, though a similar thread has been archived.[1]
Spread
4chan members in on the joke quickly got to work trying to make "Zenzi" appear legitimate. Several image macros and videos referencing "Zenzi" were created and a subreddit[2] devoted to treating "Zenzi" like a real thing was created. On Urban Dictionary[3] user DrSalsa posted a definition saying Zenzi was an old meme that was inaccessible to western nations. This definition was also posted to KnowYourMeme.com, though it was deadpooled (shown below).
Behind The Meme response
Behind The Meme quickly discovered what was going on and thwarted the attempted 4chan raid by creating an explainer video for Zenzi the same day as the raid. The video turned into less of an explainer and more of an extended riff on the elitism of some meme communities. Behind The Meme's quick and accurate response to Zenzi resulted in the Zenzi raid being deemed a failure.
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![File: IMG 3922 png (433 KB, 640x1136) /BTM/ general? Anonymous 02/20/17(Mon)15:03:48 No. 3501 1952 R Hey, pretty sure you guys have seen this f------voiced d------ appear on your YouTube sub feed. If not, I bet you're confused, anyways. We attempted to meme him into irrelevance but he saw the 4chan post. To all screencappers, do NOT post screen caps until the mission is done. Anyways, our plan is simple, we need to make him look like a d------ or a retard to his audience The problem is figuring out how. Since he doesn't have any personal info about him out there, he can't be doxxed and that wouldn't even work anyways. What needs to happen is that he gets so full of himself that he says something that would destroy his reputation. So far, Behind the Meme has destroyed a lot of meme novelty that has been enjoyed on /r9k/ and /b/ as well as sometimes [s4s] but it's unknown if he lurks on other boards. One way we could do this is by contacting keemstar and stating he is a P--- (Underage anons know what to do.) or perhaps frame him for looking at CP on /b/. This would take some effort as we would need to have someone act as if they were /BTM/ by posting an image to make it look like they had access to the channel. Perhaps getting his password we could delete his entire channel since they are unrecoverable but it would be preferable if he can't come back. Anyways, if we choose to try and get him and his normie ass off of the internet, we need some idea of how to execute it Whpt is zenz? The hintory and orign of ^ + Behind The Meme BBSCRIBE cat in The Ha What t The Cat in The Hat at Mem Whait is the shooting](https://i.kym-cdn.com/photos/images/list/001/225/576/24e.png "/r9k/ is p-----")
Top Comments
Werd
Feb 19, 2017 at 05:31PM EST
iBlewupthemoon
Feb 19, 2017 at 05:10PM EST