at the microsoft panel

"NOW FOR THE THING YOU'VE ALL BEEN WAITING FOR. THE MOST ANTICIPATED THIRD PARTY GAME OF THIS EVENT!"

a shadow forms behind the MC, it looks like a pair of wings

the crowd goes crazy as as the shadow flys around the stage

the shadow quickly morphs into a football, the crowd murmurs in confusion, only to be silenced by a loud whistle

"MADDEN 2018! THATS RIGHT, WE'VE PARTNERED WITH EA TO BRING YOU THE LATEST IN FOOTBALL INNOVATION, WHICH CAN ONLY BE PLAYED IF YOU BUY OUR BRAND KNEW KINECT GEMINI!"

They better pull off something. I'm still pissed about Scalebound, and they turned Gears and Halo into prostitutes with the microtransaction bullshit.