Star Wars Battlefront II Unlockable Heroes Controversy - Join us by tweeting @disney with #gambling

I feel like blaming Disney for EA's bullshit is missing the point.
Also, let's not go the "Think Of The Children!" route with this. Yes, riling up the Helen Lovejoys of the world might be a way to generate enough backlash to take down EA, but the moral crusaders are just going to start screaming again about how all video games are evil.