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Healthcare.gov - Image #632,473

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Percentage of Healthcare.gov Visitors Who Converted at Various Stages of the Process by Week Source: comScore Custom Analytics, U.S., Sep-Oct 2013 Week 1 (Week Ending October 6th) 5.31 million Healthcare.gov Week 2 (Week Ending October 13th) 2.39 million Week 3 (Week Ending October 20th) 1.58 million Enrollment Funnel Unique Visitors # who clicked "Get Insurance" from the home page 2.73 million 1.21 million 618,000 who attempted to register or login # who reached the final account creation step # who successfully logged-in # who verified identity before the application process # who initiated an application # who completed an application and compared plans 2.17 million 1.12 million 653,000 273,000 498,000 171,000 126,000 424,000 353,000 115,000 287,000 155,000 84,000 200,000 232,000 14,000 45,000 90,000

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