Reggie Fils-Aime

Reggie Fils-Aime

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Reggie Fils-Aime is the president of Nintendo[1] of America, and a regular speaker at the E3 Entertainment Expo[2]. Most of his popularity has spawned from notable lines he has said during his E3 conferences, as well as unpopularity from fans of the video game series Mother.

Online History

Reggie first became popular after his opening line at his first E3 in 2004, where he introduced himself by saying: “My name is Reggie, I’m about kickin’ ass, I’m about takin’ names, and we’re about makin’ games”. Reggie soon became popular with the online audience, with fans dubbing him “The Regginator”. Many fans dubbed his arrival as “the Reggielution”, due to many people believing that Reggie played a part in boosting Nintendo’s popularity in America. Reggie’s popularity grew after E3 2007, where he said “My Body is Ready” (see below).


Reggie has received mainly positive feedback from both the gaming community, and the online community as a whole, with his own Facebook fan page[3], his own tumblr fan page[4], as well as his own fan site.[citation needed] However, Reggie has received a lot of hate and criticism from fans of the video game series Mother. This came about after Reggie said that he wouldn’t have Nintendo release Mother 3 in the U.S. Reggie soon started receiving hate mail from angry Mother fans, who complained that there was no valid reason for mother 3 not to be released. Despite this, Reggie has said in different interviews that he is a big Mother fan himself, and would love to see the game released in the U.S.[5]

My Body is Ready

At E3 2007, while showcasing Nintendo’s new fitness game, Wii Fit[6], Reggie spoke the phrase “My body is ready”. The phrase gained attention in 2010, and has since become a popular caption, used to express excitement at an upcoming or imminent event. It is one of the most commonly used captions on the internet.

I Feel Just Like a Purple Pikmin

“I feel just like a purple pikmin” is a phrase spoken by Reggie during E3 2012, while announcing the game Pikmin 3. It gained spread through IGN and other gaming-related sites, and has become a mini-Photoshop meme.

Search Interest

Search interest in Reggie peaked around the time of E3 in 2004, and then again in 2007 surrounding the “My Body is Ready” meme.

External References

[1]Wikipedia – Nintendo

[2]Wikipedia – E3

[3]Facebook – Reggie Fils-Aime

[4]tumblr – Official Reggie Fils-Aime blog

[5]EarthBound Central – Reggie Talks Some More MOTHER 3

[6]Wikpedia – Wii Fit

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