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cracker barrel has fallen

What Does 'Cracker Barrel Has Fallen' Mean, And Has It Really Fallen?

Over the past week, an earworm of a phrase has been rattling 'round the brains of Twitter users: "Cracker Barrel Has Fallen." Has the beloved American restaurant chain been taken over by invaders? Has the mac and cheese recipe been stolen by Russian intelligence? Allow us to explain why "Cracker Barrel has fallen" has become a bizarre meme over the past few days.

What Is "Cracker Barrel Has Fallen?"

On Thursday, June 8th, the Texas Family Project dramatically declared, amidst a series brands getting "cancelled" by some conservatives for allegedly "catering to the woke mob" (see: Ford, Chick-fil-A, Bud Light, Target, Xbox, M&Ms, Home Depot and Call of Duty), that American restaurant chain Cracker Barrel had given into the "wokes." As they put it, "Cracker Barrel has fallen."

Texas Family Project @FamilyProjectTX We take no pleasure in reporting that @CrackerBarrel has fallen. TEXAS FAMILY PROJECT A once family friendly establishment has caved to the mob. Everyone FEELS AT HOME DIVERSITY, EQUITY, INCLUSION & BELONGING AT CRACKER BARREL Ag CRACKER BARREL LGBT ALLIANCE • 3:07 PM Jun 8, 2023 AND BRINGING THE Front Porch TO PRIDE racker Barrel's focus was to be a part of the Pride experience. We had two locations in the park, both equipped with overage for people to sit down and cool off, while allowing for natural conversation. In the Cracker Barrel spirit of h and belonging, we call it "bringing the front porch to Pride". a responsibility to live up to our mission of Pleasing People each day, ensuring that every member of our team and every guest feels ed for like family, and feels like they belong. Also guiding our way is the sense of belonging we strive to deliver as part of our People MOVING FORWARD : s work hard to create a culture of hospitality that's welcoming, respectful and inclusive to everyone who walks through our doors. Our ebrate warm memories of the past, and our inclusive culture and beliefs help us make way for an even brighter future, together. Discr overt or through unconscious bias, has no place at Cracker Barrel Old Country Store. Together

This has nothing to do with the time Cracker Barrel had "gone woke" before (a 2022 incident where the chain introduced plant-based burgers). This time, Cracker Barrel had "given into the mob" by catering a Pride event in Nashville, Tennessee.

Why Did "Cracker Barrel Has Fallen" Become A Meme?

The anti-woke brigade has targeted multiple companies in quick succession in recent months, leading to a general saturation of and exhaustion with anti-woke backlash on social media. The Texas Family Project's tweet seemed to underline the absurdity of these campaigns to many on social media. It soon became a popular gag online to transpose "Cracker Barrel has fallen" into overly dramatic memes.

Erica, The White Trash Socialist TM @herosnvrdie69 Cracker Barrel has fallen RE MA Casi : Ben White @speedofwhite My Dearest Gertrude, It is with great sadness that I write to inform you that Cracker Barrel has fallen. This may be my last communication as the enemy advances unabated. Pride month is young still and we have not the fire power nor the rations to weather the drag queens assault. Texas Family Project @Family ProjectTX 23h We take no pleasure in reporting that @CrackerBarrel has fallen. A once family friendly establishment has caved to the mob. Show this thread CRACKER BARREL LGBT ALLIANCE 201 9:59 AM Jun 9, 2023 Everyone FEELS AT HOME DIVERSITY, EQUITY, INCLUSION & BELONGING AT CRACKER BARREL BRINGING THE Front Porch TO PRIDE racker Barrel's focus was to be a part of the Pride experience. We had two locations in the park, both equipped with overage for people to sit down and cool off, while allowing for natural conversation. In the Cracker Barrel spirit of h and belonging, we call it "bringing the front porch to Pride". : a responsibility to live up to our mission of Pleasing People each day, ensuring that every member of our team and every guest feels ed for like family, and feels like they belong. Also guiding our way is the sense of belonging we strive to deliver as part of our People s work hard to create a culture of hospitality that's welcoming, respectful and inclusive to everyone who walks through our doors. Our ebrate warm memories of the past, and our inclusive culture and beliefs help us make way for an even brighter future, together. Discr overt or through unconscious bias, has no place at Cracker Barrel Old Country Store. MOVING FORWARD Together

In particular, many memers edited the phrase onto movie poster parodies of the Gerard Butler action flick Olympus Has Fallen, which is about saving the President from a terrorist attack, perfectly juxtaposing that dramatic circumstance with the less-dire event of Cracker Barrel catering a Pride event in a park.

Boche Old Country Se RackeR Barrel HAS FALLEN GERARD BUTLER AARON ECKHART Cracker Barrel OLD COUNTRY STORE MORGAN AND FREEMAN CRACKER BARREI HAS FALLEN

Summary

The phrase "Cracker Barrel has fallen" captured the histrionic tenor of similar boycotts and backlash campaigns for what many consider complete non-issues — just the week prior to "Cracker Barrel Had Fallen" hitting the web, a Turning Point USA post went viral for saying to Chick-Fil-A (whose "crime" was hiring a VP of Diversity, Equity and Inclusion) was "No longer the Lord's Chicken," but the Woke Chicken.

For more information, check out Cracker Barrel has fallen on Know Your Meme.

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