Video game franchise Call of Duty is the latest brand to suprisingly be accused of "going "woke" after Ford, Chick-fil-A, Bud Light, Target, Xbox, M&Ms, Home Depot and Cracker Barrel all were accused of giving into the "woke mob."

It started when streamer Nickmercs of FaZe commented on a video showing a violent clash between protestors and counter-protestors outisde a school in Glendale, California. The protests were sparked amid heated debates concerning the school district's teaching of topics like gender identity and celebrating Pride month.

In response to a tweet by esports broadcaster Chris Puckett about the violent clash, Nickmercs responded "They should leave little children alone. That's the real issue."

As a result of Nickmercs' tweet, Call of Duty removed Nickmercs' sponsored bundle from the Modern Warfare II store, which they confirmed on Twitter last night.

The move elicited responses from those who criticized the decision, with many claiming that Call of Duty hasn't been good in years and they will now go broke as a result of their "going woke," referencing a slogan that implying that companies who engage in social justice political activism will inevitably suffer financial consequences.

Others found it amusing that Call of Duty, which has at various times been accused of being fascist propaganda and having players commit war crimes, was now being targeted in a boycott campaign for "going woke."

Nickmercs further explained his comment on stream following the fallout. He stated that as a new father, he wanted to be the one to have conversations "about stuff like that," and he would not apologize for his tweet. He claimed he did not mean it as anti-gay sentiment.

“I didn’t mean to upset anyone, I know that I did. I’m not apologizing about the tweet because I don’t feel like it’s wrong”

NICKMERCS responded to the backlash over his tweet pic.twitter.com/gLKHUULkvr

— Dexerto (@Dexerto) June 8, 2023