A lad named Alan Reet is the talk of British TikTok at the moment. He's not a real guy, though. He's the cursed alter-ego of TikToker Mitchell Sercombe (@mitchellsercombe).

The origin of Alan Reet and his expanding lore is a real doozy to explain. It started at the end of last year when Sercombe's girlfriend started receiving phone calls from an unknown caller. The man's fake name is actually a play on a famous U.K. slang term, but Sercombe's fans already know this.

For those who don't, let's dive into Alan Reet and the somewhat confusing history that led to the wave of viral TikTok memes.

Where Did The 'Alan Reet' Meme Come From?

Back in November 2024, TikToker Mitchell Sercombe posted a video skit in which he played the part of an angry boyfriend discovering that a man named Alan Reet was texting his girl. It did numbers, achieving over 2.6 million views in six months.

@mitchellsercombe

Cant believe it

♬ original sound – Mitchell Sercombe

Alan Reet is not a real guy. In fact, the name is a play on the popular British slang term "alreet," which is a different way of saying, "all right." Sercombe has opened most of his videos by saying, "Alreet," and it's become his go-to catchphrase.

Thus, the creation of Alan Reet stems from his own lingo, acting as an inside joke for his longtime followers.

He's continued the Alan Reet-posting since November, and the lore has grown expansive. Sercombe often "summons" Alan Reet like a ghost during a seance and has even been possessed by Reet in other skits.

@mitchellsercombe

Summoning alan reet

♬ original sound – Mitchell Sercombe

Who Is TikToker Mitchell Sercombe?

Mitchell Sercombe is a TikToker who boasts over 212,000 followers on his account @mitchellsercombe. His oldest video is from 2021, but he didn't gain viral attention until last year.

He gained most of his followers by admittedly lying about how much he makes bricklaying. That's his job, and he began documenting his day in the life at the office in 2022.

His videos became increasingly absurd a few months ago, jumpstarted by him trying a half-Guinness, half-Monster concoction called a "Gonster." That led him down a path of trying more nasty Guinness hybrids, like putting raw eggs and SpaghettiOs into his pint.

@mitchellsercombe Euros gonster keeeeman lads #thesesh #ravetok #drunktok ♬ BLOW (WHITE GIRL IN TOWN) [feat. Kilo Ali] – Sosa UK

Since then, his top comments usually read some variation of the phrasal template, "He's lost the plot," especially when he introduced the "Dark Matter Bricklayer" character last July.

Alan Reet is his account's latest mutation, putting him in conversation with other iconic British brainrotters like Jamie G and Lewis Saunderson.

@mitchellsercombe Dark matter bricklayer #bricktok #bricklaying #fyp ♬ original sound – Mitchell Sercombe

What Are The Recent 'Alan Reet' Memes About?

Alan Reet memes have spun out of Mitchell Sercombe's control. Others are now producing the Alan Reet slop faster than Sercombe can record his videos.

Most notably, Alan Reet has become a fixture of British JuggTok videos. The genre of TikTok memes came about last year, involving walls of text, sped-up rap songs and slang overload.

Now, people are using underground U.K. rap and Alan Reet videos to translate the JuggTok format into something new for the lads across the pond.

In them, Alan Reet has become a defining character in the "chav" archetype, which has spawned several memes like "Keep It Lemon" and the "Charva Song" in the past.

@jackiredalefan Hibs new sponsor dark matter Alan Reet trowel #alanreet #graft #jugtok #juggtok #fyp #darkmatter #gegg #reet #a #alan ♬ The reet – Jack Iredale

@catonaperk #fy #alanreet #darkmatter #juggtok #alreet ♬ keep it lemon blud – 🎧🎧

Who Is 'Feng?'

Feng is a rapper from the U.K. who's one of the underground acts being used in the Alan Reet JuggTok videos. Feng's song "Walk in the park" is the most common audio, but similar rappers from the London scene like fakemink have also generated hype from the trend.

The buzz has even made Mitchell Sercombe research the lesser-known artist, proving that he's seen the growing meme trend made from his creation.

@mitchellsercombe

Feng Alan reet all that

♬ original sound – Mitchell Sercombe

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For the full history of Alan Reet, be sure to check out Know Your Meme's entry for even more information.