Ajay Devgn Looking At His Phone / Aarogya Setu Ad
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About
Ajay Devgn Looking At His Phone is a reaction image featuring Bollywood actor Ajay Devgn. The image is from a 2020 COVID infomercial Devgn made to promote the use of the government COVID-tracking app Aarogya Setu. The photo of a bleary-eyed Devgn looking at his phone began to gain traction in 2021 and is generally used as an ambiguous yet humorous image.
Origin
On April 22nd, 2020, Bollywood actor Ajay Devgn posted a Twitter[1] video promoting the use of the Indian government-sanctioned COVID tracking app Aarogya Setu, gathering over 80,000 likes in two years (seen below). At the 1:05 timestamp, Devgn can be seen looking at his phone, a frame that went on to become a meme template.
Dhanyawad
PMOIndia</a> <a href="https://twitter.com/narendramodi?ref_src=twsrc%5Etfw">
narendramodi for creating a personal bodyguard for every Indian to fight COVID-19. #SetuMeraBodyguard hai aur aapka bhi.
Download @SetuAarogya now!
#IndiaFightsCoronahttps://t.co/fU7MfKfDwM pic.twitter.com/MHi7SMSTGD— Ajay Devgn (@ajaydevgn) April 22, 2020
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On November 9th, 2021, Twitter[2] user @ClawedHumor posted the earliest known tweet using the screengrab, gathering over 2,700 likes in two years (seen below, left). On February 11th, 2023, Twitter[3] user @swatic12 posted a meme using the frame as well (seen below, right).
On March 5th, 2023, Twitter[4] user @MSDianAbhiii posted a tweet that read, "Me looking at my story every 2 minutes because I liked the song I put," gathering over 2,500 likes in a month (seen below, left). On March 7th, Twitter[5] user @itsshivamsaxena posted a meme using the image as well (seen below, right).
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