About

The #AllInChallenge, also known as the ALL IN Challenge, is an auction and online challenge in which celebrities offer personal experiences in exchange for donations to a variety of charities. Much like the Ice Bucket Challenge, participants dare others to take part.

Origin

Michael Rubin, the founder of Fanatics, a professional sports apparel website, launched the ALL IN Challenge on April 14th, 2020. The thread announcing the project received more than 77,000 views, 950 likes and 330 retweets in less than two days.

(Thread):I continually say that it’s the responsibility of leaders in sports and business to step up and make a real difference during the most difficult times!! pic.twitter.com/olaoKnLmxI

— Michael Rubin (@MichaelGRubin) April 14, 2020

According to charity's website,^[1] the proceeds from the ALL IN Challenge will go to the nonprofit organizations "Meals on Wheels, No Kid Hungry and America's Food Fund, which is directly benefiting Feeding America and World Central Kitchen."

The description continues:

Each of these nonprofit organizations has one goal in mind – to eliminate food insecurity during these challenging times. More than ever before, families will struggle to provide food as tens of millions are out of work, kids are out of school, many are at risk of losing their income, and our most vulnerable elderly population is self-isolating. 100% of all funds raised will be donated directly to the charity partners that are tackling food insecurities.

Spread

That day, rapper Meek Mill accepted the challenge from Rubin, offering his Rolls-Royce Phantom luxury car in exchange for donations. The post received more than 111,000 views, 4,800 likes and 1,100 retweets in less than two days (shown below).

I’ve accepted the #ALLINCHALLENGE from MichaelGRubin</a>. Go to <a href="https://t.co/jAJ0GwKbel">https://t.co/jAJ0GwKbel</a> to bid on my Rolls-Royce Phantom that I’m putting up to help feed the hungry and those who need it during this wild time. Also, <a href="https://twitter.com/JHarden13?ref_src=twsrc%5Etfw">JHarden13 KingJames</a> <a href="https://twitter.com/FloydMayweather?ref_src=twsrc%5Etfw">FloydMayweather I challenge you to be ALL IN pic.twitter.com/6T3s7JYuJN

— Meek Mill (@MeekMill) April 14, 2020

Later that day, Justin Bieber made a video announcing his participation, offering a private concert experience at the winner's house. The post received more than 140,000 views, 27,000 likes and 5,900 retweets in less than two days (shown below).

I’ve accepted the #ALLINCHALLENGE. Help me feed the hungry during this challenging time. Go to https://t.co/OjfuURDx9y to donate for a chance to have me fly to your town and sing OLLG to you. Thanks pic.twitter.com/wio7yXylgH

— Justin Bieber (@justinbieber) April 14, 2020

The following day, actor Leonardo DiCaprio posted the challenge on Instagram in a video featuring fellow actor Robert De Niro. The post received more than 1.3 million views and 273,000 likes in less than 24 hours (shown below).

Several media outlets covered the challenge including CBS,^[2] NBC,^[3] USA Today,^[4] Deadline,^[5] TMZ,^[6] Pop Sugar,^[7] New York Daily News^[8] and more.

Various Examples

hey ya’ll, I’ve accepted the #ALLINCHALLENGE. Go to https://t.co/oCLLVTWD8J and donate for a chance to win a chance to join me at a UTAustin</a> Football Game. Let’s come together to feed the hungry during these tough times. I challenge <a href="https://twitter.com/jimmykimmel?ref_src=twsrc%5Etfw">jimmykimmel + @jonahhill – are you ALL IN!? pic.twitter.com/mCZg8hyBL1

— Matthew McConaughey (@McConaughey) April 15, 2020

I’m all in. I hope you will be too. #ALLINCHALLENGE LeoDiCaprio</a> <a href="https://twitter.com/jtimberlake?ref_src=twsrc%5Etfw">JTimberlake @LauraDern pic.twitter.com/NiT68M7pdS

— Ellen DeGeneres (@TheEllenShow) April 15, 2020

Search Interest

External References