"APT." by Rosé & Bruno Mars
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About
"APT." is a pop rock song by K-pop singer and Blackpink member Rosé and American musician Bruno Mars released in October 2024. In the following months, the song became a viral subject of parodies and remixes, and. In January 2025, after accumulating over 850 million views in two and a half months, the song has been compared to other viral sensations such as PSY's "Gangnam Style."
Origin
On October 18th, 2024, the music video for "APT.," a pop rock song by K-pop singer Rosé and American singer-songwriter Bruno Mars premiered on YouTube.[1] The video (shown below) accumulated over 855 million views in two and a half months.
Sleep tomorrow, but
tonight, go crazy
All you gotta do is just
meet me at the
Apateu, apateu
The song was inspired by the South Korean drinking game "Apartment," which Rosé said was her favorite party ice-breaker.[2] "Apt." is short for "Apartment" and is chanted while the game is played.[3]
Spread
In the weeks following its release, the song achieved popularity as source material for parodies, remixes and other memes. For example, on October 29th, 2024, YouTuber[4] 그리네모 posted an animated version of the video that accumulated over 15 million views in two months. On October 31st, 2024, YouTube[5] user 화성인 릴도지 uploaded a North Korea parody version of the song. The video garnered over 20 million views in two months (shown below).
On November 12th, 2024, YouTuber[6] Bongo Cat posted a Bongo Cat cover of the song that received over 14 million views in two months (shown below).
More parodies, remixes and covers of the song were uploaded to YouTube in late 2024 and early 2025.
On January 10th, 2025, X[11] user @emysbill posted a screenshot showing the view count of the song on YouTube, comparing it to "Gangnam Style", a viral sensation of the early 2010s. The post (shown below) sparked a discourse on X / Twitter as users discussed the validity of the statement.
For example, on January 11th, 2025, X[12] user @blahaj__blast wrote, "like this tweet if you haven't seen this music video im testing something" in an attempt to find out if the success of the song was manufactured. The post (shown below) received over 700 reposts and 46,000 likes
On TikTok,[13] the song had been used in over 4.4 million views as of January 13th, 2024.
Controversies
On October 28th, 2024, the Korean news website Koreaboo[7] published an article incorrectly claiming that the Malaysian Ministry of Health raised concerns over the song due to it "normalizing behavior that conflicts with Eastern cultural values." Later on October 28th, the Malaysian Ministry responded[8] that it hadn't made any statements regarding the song, with Koreaboo clarifying that they had mistakenly quoted a page not associated with the ministry.
On December 21st, 2024, Indonesian band Radja uploaded a song titled "APA SIH," a supposed parody of "APT.," which received over 1.9 million views on YouTube[9] in three weeks. On December 30th, the music news page @IndoPopBase reported on X[10] that the song was removed from Spotify after receiving a plagiarism strike.
Various Examples
Search Interest
External References
[1] YouTube – ROSÉ & Bruno Mars – APT. [Official Music Video]
[2] Stereogum – ROSÉ – “APT”
[3] Food Republic – How To Play Korea's Trendy APT Drinking Game
[4] YouTube – ROSÉ & Bruno Mars – APT. Animation FULL ver Fan made
[6] YouTube – ROSÉ & Bruno Mars – APT. (cover by Bongo Cat) 🎧
[7] Koreaboo – Malaysian Government Slams BLACKPINK Rosé’s “APT.” And Warns Parents
[8] Twitter / X – @KKMPutrajaya
[9] YouTube – RADJA – APA SIH
[10] Twitter / X – @IndoPopBase
[12] X – @blahaj__blast
