Be Like Bill is an exploitable stick figure illustration of a man named "Bill" using a desktop computer, accompanied by a parable praising Bill's choice to simply carry on after being provoked by a trigger while browsing the Internet. Since its emergence through English-language humor websites in late 2015, the single-pane comic has gone globally viral and spawned a large volume of derivative illustrations with similar messages highlighting other socially intelligent behaviors on the web and in real life.
The origin of the drawing is unknown, but it began showing up on forums like Funnyjunk and Reddit in October of 2015. The earliest instance of the image was in English, and was meant as an ironic jab at social justice warriors.
On March 30th, 2010, JoyReactor user Anon uploaded a stick figure illustration of a character named "Tim" and a public service announcement (PSA) message praising his indifferent reaction to seeing offensive content while browsing the Internet.
In September 2011, this particular style of illustrations went viral with the launch of Australia's Queensland Rail PSA posters designed to educate the public on passenger etiquettes, which quickly became a subject of dozens of parodies (shown below).
On December 21st, 2015, an Italian Facebook page was created called Sii come Bill (Be like Bill). The page, devoted to posted Italian version of the Be Like Bill meme, has received more than 226,000 likes in less than three weeks. A Spanish-language page, called Sé como José, was launched on January 2nd, and in less than four days has received more than 405,000 followers. Sé como José has received the most attention in the Spanish-speaking press, who have deemed it one of the first "virales" (memes) of 2016. In an interview with BuzzFeed, the anonymous administrator of the Spanish-speaking page said he decided to translate the Bill meme from Italian after seeing its popularity there.
 Tumblr – "Tagged Results for 'Be Like Bill Meme":
 The Daily Dot – Let's talk about Be Like Bill, the weirdest new Facebook meme
 The Independent – 'Be Like Bill': Smarmy stick-figure meme takes over Facebook