Beautiful Cinnamon Roll Too Good For This
World, Too Pure

Beautiful Cinnamon Roll Too Good For This World, Too Pure

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About

Beautiful Cinnamon Roll Too Good For This World, Too Pure is the headline for a satirical article published by The Onion in early 2014, which subsequently became an exploitable catchphrase used on Tumblr to describe adorable, charismatic or otherwise sympathetic fictional characters.

Origin

On January 23rd, 2014, The Onion[1] published an article titled "Beautiful Cinnamon Roll Too Good For This World, Too Pure," featuring a picture of a cinnamon roll pastry followed by a description praising its perfection (shown below).


Beautiful Cinnamon Roll Too Good For This World, Too Pure NEWS IN BRIEF January 23,2014 VOL 50 ISSUE 03 Food Local SCOTTSDALE, AZ-Citing the pastry's sublime, inviting aroma and the alluring glint reflecting off its glaze, sources confirmed Thursday that a beautiful cinnamon roll was simply too pure for this world, too perfect. "Look at this angelic confection. Never in my life have I laid eyes on such an immaculate swirl, nor glimpsed a crust as delectably golden brown in hue," exclaimed bakery customer Kristen Garding before realizing that perhaps such a flawless, delicate work of art was not meant for this earthly realm. "Alas, we toil in far too cold and dark a world for such cinnamoned purity as this, such perfection, whose rich, buttery brilliance conjures the divine." As of press time, the cinnamon roll had been purchased along with a medium cup of coffee.

Spread

On January 2nd, 2015, Tumblr user renmorris[4] posted a photograph of the character Special Agent Dale Cooper (played by Kyle MacLachan) from the television series Twin Peaks juxtaposed with a screenshot of The Onion's cinnamon roll article (shown below).


renmoTIS Follow Beautiful Cinnamon Roll Too Good For This World, Too Pure ocal Food-ISSUE 5003-Jan my beautiful son #twin peaks #dale cooper 481 notes #ren makes things #meme peaks

On February 1st, Tumblr user needlekind published a post remarking that the "beautiful cinnamon roll" meme was so good that it didn't "feel right calling it a meme." That day, Tumblr user stillnotalterego reblogged the post with the message "beautiful cinnamon meme too good to be a meme, garnering upwards of 28,000 notes in the next three months (shown below).[3] On April 13th, Tumblr[5] user pearlthedestroyeroftheworld posted a video clip from the animated television series Steven Universe along with a message describing the character Greg as a "beautiful cinnamon roll too good for this world, too pure." In the following month, the post garnered upwards of 14,300 notes.


stillnotalteregoneedlekind Follow needlekind the "beautiful cinnamon roll too good for this world, too pure" meme is so good i don't even feel right calling it a meme? i am so glad to have this way concepts beautiful cinnamon meme too good to be a meme #ilu courtney 28,494 notes

Various Examples


World, Too Pure NEWS IN BRIEF Local Food ISSUE 50.03 Jan 23, 2014 CN BERCH CITY RSE Beautiful Cinnamon Roll Too Good For This World, Too Pure NEWS IN BRIEF Local Food ISSUE 50.03 Jan 23, 2014 Beautiful Cinnamon Roll Too Good For This World, Too Pure NEWS IN BRIEF Local Food ISSUE 50-03 Jan 23, 2014 Share on Facebook 6.5K Share on Twitter 790 BEAUTIFUL CINNAMON GoOD FOR THIS WORLD, TOO PURE Beautiful Cinnamon Troll Too Good For This World, Too Pure NEWS IN BRIEF Local Food-ISSUE 50-03 Jan 23, 2014 f 6.9K Share on Twitter 866 24 Share on Facebook World, Too Pure NEWS IN BRIEF Local Food ISSUE 50.03 Jan 23, 2014

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