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#BernieBruh is a hashtag campaign to highlight people of color who support Democratic presidential candidate Bernie Sanders. The campaign aims to dispell the stereotype that the candidate only appeals to white voters, typified by the Bernie Bro archetype.
Nearly five years later, the hashtag was used by podcaster Benjamin Dixon in a video about the "Bernie Bruh" campaign. In a tweet, he shared a video about people of colors that support Sanders. He wrote, "A few weeks ago I asked my friends who they were supporting in the election. Turns out, I’m not the only #BernieBruh." In two days, the post received more than 1.2 million views, 30,000 likes and 9,700 retweets (shown below).
— Benjamin Dixon (@BenjaminPDixon) February 26, 2020
That day, political strategist Peter Daou shared the video. He wrote, "#Bernie now leads the field among black voters, the Democratic Party's base. Check out this great #BernieBruh video by @BenjaminPDixon." The post received more than 10,000 likes and 2,800 retweets in less than two days (shown below).
Over the next few days, others shared their support for the candidate with the hashtag, posting photographs of themselves at campaign events and other messages of support (examples below).