Feel The Bern

Feel The Bern

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"Feel the Bern", a play on the idiomatic expression "feel the burn," is a campaign slogan for the 2016 United States presidential election candidate Bernie Sanders.


The expression "feel the burn" was originally popularized by actress Jane Fonda in a series of aerobic fitness tapes to encourage viewers to work through exercise fatigue.[14] According to digital strategist Winnie Wong, a co-founder of the Bernie Sanders campaign group People For Bernie, the variation "Feel the Bern" was coined in a Facebook conversation brainstorming various pro-Sanders hashtags.

"We wanted something that would carry his name all across the Internet and be more than just a hashtag. The beauty of the Internet is the way you can express yourself in a very democratic way."[15]

The earliest known tweet using the hashtag was posted by the People4Bernie Twitter[16] feed on May 6th, 2015, featuring an infographic containing campaign donation figures for the Sanders campaign (shown below).

Bernie People For Bernie GO @SenSanders. GO!!! #FeelTheBern Bernie Follow @People4Bernie In less than 24 hours... 2016 100,000+ Have signed up to Join the Campaign 35,000 $43 Donations Average Contribution $1.5 Million Join us. Raised Online national campaign will require the active participation of millions of Americans in every community in our country" BernieSanders.com RETWEETS LIKES 6 8 1:06 PM - 6 May 2015


On May 27th, 2015, the domain feelthebern.org[17] was registered. On July 1st, the slogan appeared on television during a large Sanders rally in Madison, Wisconsin.[15] On July 4th, MSNBC[19] published an article about the Sanders campaign's social media presence, noting that the #feelthebern hashtag received an average of 6,800 tweets-per-day from June 25th to July 1st. In August, the Sanders campaign began selling official merchandise featuring the slogan (shown below).[18]

Car Magnet FEEL Take the political revolution with you on the road! Feel the Bern with this magnet to stick on your car.* THE BERN BERNIESANDERS.COM Fridges or helicopters are okay too. Coffee Mug FEEL THE BERN Caution: You'll definitely feel the Bern with this mug. No seriously, be careful. You're gonna need those hands to vote for Bernie Sanders. Bumper Sticker FeelTheBern BERNIESANDERS.COM Take the political revolution on the road! Show off to

On August 9th, YouTuber Tony Tig uploaded a music video for a pro-Sander rap song titled "Feel the Bern" (shown below).

On November 11th, a "Feel the Bern" game was published on the browser gaming website Kongregate.[20] In February 2016, the news site Observer[15] published an interview with Wong about the slogan's origins.

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Top Comments


I wonder what Clinton is feeling as she sees the old socialist from Vermont right behind her in the nomination race?

Does she look at her collapsing poll numbers and have flashbacks to 2008?

Is she wondering if all those dirty tricks might get her the nomination but lose her the support of millions of voters?

Does she look at Trump and worry over his mass support from people who haven't raised their voice in a very long time?

I wonder?


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