Bill and Phil / I Have a Better Idea

Bill and Phil / I Have a Better Idea

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Updated Feb 05, 2019 at 09:08AM EST by andcallmeshirley.

Added Jan 25, 2017 at 02:36PM EST by Don.

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"I Have a Better Idea", also known as Bill and Phil, is a captioned stock photo series in which two people discuss coining a new term, which typically includes a name pun joke followed by the sentence "I have a better idea."


On April 6th, 2015, the @InternetHippo[8] Twitter feed posted a mock dialogue in which a man named Phil proposes they call a giant advertising board a "philboard," followed by a man named Bill saying "I have a better idea" (shown below). Within two years, the tweet gained over 20,000 likes and 12,000 retweets.

Hippo @InternetHippo L-Follow What should we call this giant advertising board? PHIL: A philboard BILL: I have a better idea RETWEETS LIKES - '4D,閂凸ti 12,028 20,595 11:54 AM-6 Apr 2015 わ57 -12K 21K

On August 18th, 2016, a stock photograph of two men captioned with the mock dialogue was submitted to /r/youdontsurf,[1] garnering 13,500 votes (91% upvoted) and 100 comments over the next five months (shown below).

What should we call this giant advertising board? Phil: A philboard Bill: I have a better idea


On September 17th, 2016, the /r/BillAndPhil[2] subreddit was launched for the captioned stock photos. On September 19th, /r/BillAndPhil[4] user Danchekker posted a captioned version of the School of Athens painting, featuring a name pun based on the word "philosophy" (shown below, left). On September 24th, Redditor buttwarmers posted a stock photo of two women joking about curing depression with genocide and suicide (shown below, right).[6]

phil: hey bill, i just created this new way of thinking, what should i call it? bill: billosophy hili have a better idea Autterstoc Jen: I think you should kill a large number of people to cure your depressio Sue: I have a better idea 150090437

On November 21st, Redditor doowi1 posted a stock photo of two men named Bill and Buil, who discuss what to call a building (shown below, left). On December 5th, Redditor cheesinator posted a stock photo of two men in lab coats named Robert and Ethan, in which they coin the name for ethanol (shown below, right).[5]

What should we call this large structure? Bl: A billding Buil: I have a better idea Robert: Wow a new kind of fuel made from corn. l'm gonna call it Robertol! 35821843 Ethan: I have a better idea

On December 12th, the original "philboard" image macro was reposted on Break,[3] where it gained over 277,000 views in two months. On January 25th, Redditor Eloykwik referred to the series as "Robert/Ethan memes," claiming they were seeing a "dramatic drop" on /r/memeeconomy.[9]

Various Examples

phil: what should we call this new islandi discovered? s E bill: the billippines SULU phil: i have a better idea shutterstsck Dan: How should we classity this hot new meme? Stan It's stank Dan: have a better idea. 224122990 me: wow look at this cool new internet thing, what should we call it? brie: how about we call it a brieme? me: l have a better idea shuttersteck BILL: what should we call this fake penis we invented? PHIL: how about a phildo? BILL: i have a bett DILL: overruled. Bill: Hey phil this guy f----- a child what should we call this kind of crime? Phil: Pedobillia Bill: I have a better idea gettyimages Susan Chia 468740573 Jack: What should we call that ith huge muscles? Mack: How about "macked"? Jack: I have a better idea ...

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