Burnol truck

Burnol / Burnol Moment

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Updated Feb 01, 2023 at 06:51AM EST by Rebecca Rhodes.

Added Jan 31, 2023 at 02:40PM EST by sakshi.

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Burnol is an OTC burn ointment popular in India. The catchphrase Burnol Moment or "apply Burnol" is used in a way similar to "sick burn" or "apply cold water to that burn." The phrase is often used in political memes and gained traction in the latter half of the 2010s on Facebook and Instagram.


Burnol was acquired by Reckitt Benckiser, the maker of the popular Indian antiseptic Dettol in the 1960s. The burn ointment was rebranded and launched at a time when a majority of Indian housewives cooked using wood and kerosene-based stoves, leading to the brand launching an ad campaign with its punchline, "Hath jal gaya? Shukar hai ghar mein Burnol hai." (Burnt your hand? Thank goodness there is Burnol at home) (seen below).[1]

TIONS AND INFECTIVE SKIN OR TROPICAL SORES, SIMPLE SUPPURATIONS ABRASIONS FOR TREATMENT OF WOUNDS ANTISEPTIC CI ZZ Da Burnol 25 G Burnol Don't treat burns like other injuries. Burns are different. Burns smart more intensely Burns blister. They need an antiseptic that soothes instantly, an antiseptic that stops the blistering and starts the healing. They need Bur 25 G. Burnol is well known for its quick cool soothing action. Burnol antiseptic cream contains what a burn needs to well fast. Always keep Burnol at home It's your burns specialist. QUICK, USE BURNOL The burns specialist Boots

The earliest known use of Burnol imagery in a meme stems from a Facebook[2] post made by NaMo Mantra: Nation FIRST on August 17th, 2015, which appears to be a screenshot likely pulled from a Whatsapp forward. The post gathered over 100 likes in nearly seven years (seen below). On December 5th, 2016, the Facebook[3] group Defenders of Hinduism posted the earliest known meme to use the phrase "Burnol moment," gathering over 1,000 likes in nearly six years (seen below, right).

NaMo Mantra: Nation FIRST 17 August 2015. Burnol being loaded for the use of ANTI Modi gang who have problems with Modi's UAE visit. Burnol Burnol Burnol.... Bare trem Chara Ghotala Lalu Yadav Coal Gate Spectrum Pappu Gandhi Jungle Raj Nitish Kumar Badly need Burnol after Narendra Modi's visit to UAE : Defenders of Hinduism 5 December 2016 Liberals On Fire PERFECT BURNOL MOMENT TROLL INDIAN POLITICS FB.com/pradhanjii AFGHANISTAN PRESIDENT IN SAFFRON CLOTHING INSIDE GOLDEN TEMPLE :

On January 25th, 2016, Indian actor Anupam Kher posted the earliest known viral tweet[4] using the word Burnol after winning the prestigious Padma Bhushan award, writing, "I hear Burnol is being sold with great gusto in the markets today." The tweet gathered over 2,000 likes in nearly seven years (seen below).

Anupam Kher @AnupamPKher Sunn raha hoon hai aaj bazaar mein Burnol bahut zoro shoro se bik raha hai. Translate Tweet 11:51 AM Jan 25, 2016 1,922 Retweets 1 Quote Tweet 2,591 Likes ...


In 2018, Dr. Morepen, the company that acquired Burnol in 2016, began posting images that could be considered meme advertising to its Instagram[5] page @drmorepen_health. These memes were subsequently parodied by other content creators. A viral example of one such meme was posted by the page on August 17th, 2018, gathering over 8,000 likes in over four years (seen below, left). On May 8th, 2018, Instagram[6] page @sarcastic.troll posted a parody of the ads, gathering over 1,000 likes in over four years (seen below, right).

When Somebody Uses Your Hotspot And Complains About Speed Burnol HOT MOMENT OF THE DAY NEW Burnol WHEN YOU ARE ON A TRIP AND YOUR FRIEND IS AT HOME GIFT Burnol Burnof Burnol The Depival bums NEW doing

Burnol memes continued to popularize in 2022, with various creators editing a box of Burnol into the hands of people handing it to the viewer. Other popular photoshops displayed trucks and fighter jets carrying and shooting tubes of Burnol at people. On August 24th, 2022, Instagram[7] page @akashbanerjee.in posted a Burnol meme featuring a character from the show CID, gathering over 32,000 likes in nearly five months (seen below). On October 24th, 2022, Instagram[8] page @chennaimemes posted a version of the meme that incorporated the Quieres dog, gathering over 3,000 likes in three months (seen below, right).

BOLLYWOOD hungama Laal Singh Chaddha worldwide box office: Aamir Khan starrer crosses the Rs.125 cr mark at the worldwide box office Doctor to boycott gang... Ye lo burnol laga lo Burnol ¿Quieres? Burnol The Original Bures Cream Morpen Ch m

Various Examples

Manufacturer Of Burnol The Original Burns Cream www. on 5 August 2020 Dr. Morepen 131 750 20 Burnol Burnol..... The Original Burns Cream Dr. Morepen TPMS VADIVELU MEMES Messi is the Only Player with 650+ Non Pen Goals (651) Me to Messi haters* Burnol Burnol.. Morepen 12th students to their relatives... 7 Burnol Burnol Dr. Morepen You Burnol lijiye THE DEAN Burnol The Original Burns Cream Dr. Morepen ung

Search Interest

External References

[1] Twitter – Profitpk

[2] Facebook – NaMo Mantra: Nation FIRST

[3] Facebook – Defenders of Hinduism

[4]  Twitter – AnupamPKher

[5] Instagram – drmorepen_health

[6] Instagram – sarcastic.troll

[7] Instagram – akashbanerjee.in

[8] Instagram – chennaimemes

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