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Eat This, also known as All Might Face, refers to a memorable facial expression worn by the manga and anime series My Hero Academia character Toshinori "All Might" Yagi, and, on one occasion, by the series protagonist Izuku "Deku" Midoriya. Online, the facial expression has been edited onto various characters for humorous purposes, similar to It Was Me, Dio edits.
On July 7th, 2014, chapter one "Izuku Midoriya: Origin" of the manga series My Hero Academia (Boku No Hero Academia) was published in Weekly Shonen Jump. In the issue, character Toshinori "All Might" Yagi was introduced. In this and further issues of the series, All Might wears a very wide grin and has his eyes completely obscured by shadow (example panel from chapter two shown below, right). In chapter two "Roaring Muscles" published on July 14th, 2014, All Might offers the main protagonist Izuku "Deku" Midoriya a strand of his hair, saying "Eat this!" (shown below, center). On September 14, 2015, chapter 59 "Listen Up!! A Tale From the Past" was published. In the chapter, Deku copies the expression when he recalls All Might giving him his hair (shown below, right).
In the anime adaptation of the series, the scene of All Might offering Deku his hair appeared in episode three "Roaring Muscles" which premiered on April 17th, 2016 (shown below, left). The scene of Deku copying the expression appeared in episode 33 "Listen Up!! A Tale from the Past" which premiered on August 19th, 2017 (shown below, right).
Following the scene of Deku copying the expression appearing in episode 33 "Listen Up!! A tale from the Past" on August 19th, 2017, memes and fan art based on it gained popularity in /r/BokuNoHeroAcademia and other anime communities. For example, on August 20th, 2017, Redditor Bloodhit posted a Reddit Snoo based on the expression, gaining over 500 upvotes (shown below, left). A September 16th, 2017, vector fan art by Redditor fennomanic gained over 670 upvotes (shown below, right).
In the following years, memes based on the All Might Face being applied to other characters maintained notable popularity in anime communities online (July 8th, 2018, Instagram post by memelogicmind shown below, left). Additionally, memes based on the manga scene in which All Might gives Deku a strand of his hair also gained popularity (August 11th, 2018, Tumblr post by arupichu shown below, right).
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