Eat Your Hamburgers, Apollo
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"Eat Your Hamburgers, Apollo" is a memorable quote from a panel in an Awkward Zombie webcomic mocking the American localization of the Japanese video game franchise Phoenix Wright: Ace Attorney.
On December 9th, 2013, Awkward Zombie published a comic titled "Culture Schlock," in which the character Phoenix Wright tells the character Apollo Justice to "eat your hamburgers" while sitting down to eat sushi (shown below). The comic mocks inconsistencies in American localization the Phoenix Wright games, which feature many traditional Japanese settings and styles despite being set in Los Angeles, California.
A precursor to this meme lies in the "Japanifornia" portmanteau of "Japan" and "California," which was coined by fans to mock the setting used in the American localization of Phoenix Wright games.
The phrase "eat your hamburgers, Apollo" was subsequently adopted by fans of the series to mock awkward translations in the Phoenix Wright franchise and other series, including the Fire Emblem Fates localization. One other popular example of this features the original strip, edited to reflect the typical localisations given by different video game publishers, who often work with Japanese properties (shown below).
On April 22, 2014, a spin-off to the Ace Attorney Franchise titled The Great Ace Attorney was announced, focusing on Phoenix Wright's ancestor in Meiji era Japan. Due to the overtly Japanese nature of the spin-off, the phrase was often used in conjunction with the announcement, with many joking as to whether or not it would be possible to localise the game due to this fact. The game was released in Japan on July 9, 2015, and there are currently no plans for localisation.
 Awkward Zombie – Culture Schlock
 Polygon – New Ace Attorney title coming, set in Meiji period with Phoenix Wright's ancestor
 Twitter – Capcom France
Sep 04, 2016 at 09:53AM EDT
Sep 08, 2016 at 08:50PM EDT
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