![Elden Ring Merchants An elden ring merchant meme example depicting the character kale.](https://i.kym-cdn.com/entries/icons/mobile/000/039/858/FN0mllnXMAkbZyH.jpg)
Elden Ring Merchants
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About
Elden Ring Merchants refer to the purveyors of various goods and consumables in the 2022 RPG Elden Ring. In the weeks following the game's release in late February 2022, the game's merchants became the subject of jokes online, particularly as players noted that many of them are in obscure locations yet complain about hunger and a lack of customers.
Origin
In FromSoftware's Elden Ring, released February 25th, 2022, players discover merchants strewn throughout the game in various locations.[1] Most major areas will have one to two merchants, though they're generally difficult to find. For example, the Nomadic Merchant of Siofra River can be found in a ruin of an optional location and is only accessible by discovering a hidden path via some scaffolding.[2] Many of the merchants express surprise upon getting a customer, and some say they are hungry.
![siofra river merchant](https://i.kym-cdn.com/photos/images/newsfeed/002/328/681/1ed.jpeg)
Spread
In the weeks following Elden Ring's release, players began joking about the merchants, particularly their complaints about hunger and lack of customers when they'd set up shop in obscure locations. One of the first jokes to this effect was tweeted on February 28th, 2022, by Twitter user @lordbeef,[3] gaining over 110 likes in roughly two weeks (shown below, left). On March 14th, FromSoft meme account @berserksouls[4] posted an image macro with Mocking SpongeBob text making fun of the game's merchants, gaining over 2,900 retweets and 31,000 likes in roughly 24 hours (shown below, right).
![Horse Parkour lord beef ... @lordbeef Elden ring merchant: please buy something. I haven't eaten in weeks Me: maybe don't set up shop in the middle of a poison swamp that can only be reached by horse parkour 12:37 AM · Feb 28, 2022 · Twitter for Android](https://i.kym-cdn.com/photos/images/newsfeed/002/328/684/793.png)
![Berserk Souls Elden Ring Merchants Sets up shop in ancient ruined underground city crawling with monsters "I donT gEt MaNy CustomErS"](https://a.kym-cdn.com/assets/blank-b3f96f160b75b1b49b426754ba188fe8.gif)
In addition to jokes about the merchants' poor business practices, one merchant, Kalé, became the focus of jokes due to his striking red cloak and hat, which inspired players to compare him to Santa Claus. Examples include tweets by @stormpen[5] (shown below, left) and MrFive2Five[6] (shown below, right).
![Stormpen Sulakna ... @Stormpen They put santa in elden ring! 1:37 AM · Mar 8, 2022 · Twitter Web App](https://i.kym-cdn.com/photos/images/newsfeed/002/328/687/9ba.png)
![Kale MrFive2Five ... @MrFive2Five I love how as a community we have collectively decided the first merchant in Elden ring is Santa Claus](https://i.kym-cdn.com/photos/images/newsfeed/002/328/693/dd2.png)
Various Examples
![Bad Business Brian Altano ... @agentbizzle MERCHANT IN ELDEN RING WHO SET UP SHOP THREE FEET FROM A POISON BLOOD LAKE FULL OF GIANT UNDEAD DRAGONS: "oh wow, a customer! haven't had many of those recently for some reason." 3:47 PM · Mar 14, 2022 · Twitter for iPhone](https://i.kym-cdn.com/photos/images/newsfeed/002/328/697/d4a.png)
![The Volcano Merchant Connor @ConnorJWallace Replying to @agentbizzle Merchant who sets up shop half way up a volcano you have to scale 27 ladders to get to, surrounded by viscous hordes of soul destroying demons and rampaging death machines: "Oh a customer, please buy something, do you have any food? I'm so hungry" NO S--- DUDE 5:47 AM · Mar 15, 2022 · Twitter for Android](https://i.kym-cdn.com/photos/images/newsfeed/002/328/705/aa5.png)
![How Could This Happen Allen ... @rkorambler Replying to @agentbizzle My favorite is the merchant in a dead end room, behind the horrifying bug creature that slings telekinetic projectiles at all targets, "Oh, I haven't seen a customer in a long time!" Really? With such prime storefront real estate? None at all?! 10:00 PM · Mar 14, 2022 · Twitter Web App](https://i.kym-cdn.com/photos/images/newsfeed/002/328/707/969.png)
![This IS Fine Elden ring merchants setting up shop in the seventh circle of hell uninhabitable by humans waiting for a wandering traveller to buy one of their cookbooks: Humor](https://i.kym-cdn.com/photos/images/newsfeed/002/328/704/f08.png)
![Fan Art](https://a.kym-cdn.com/assets/blank-b3f96f160b75b1b49b426754ba188fe8.gif)
![Kale Grinch](https://i.kym-cdn.com/photos/images/newsfeed/002/328/710/e87.jpg)
Search Interest
External References
[1] Fextralife – Elden Ring Merchants
[2] Fextralife – Siofra River Merchant
[4] Twitter – @berserksouls
[6] Twitter – @MrFive2Five
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